Analyzing Digitalization in M&S Business Project: A Detailed Report

This report examines the impact of digitalization on Mark & Spencer's business project, utilizing research and data analysis to draw meaningful conclusions. The study explores themes such as the benefits of digitalization, its positive impact on long-term performance, and its effects on various business operations. It assesses the necessity of adopting technologies in different departments, the importance of digital techniques for modifying business operations, and the availability of resources for implementation. The report also considers how digitalization affects business operations, the need for streamlined functions, and appropriate marketing approaches. Recommendations suggest that while M&S is a strong brand, leveraging digital technology can further enhance research effectiveness and customer satisfaction, ultimately maximizing profitability. The report concludes that M&S's current business functions are efficient, but strategic implementation of new technologies is essential for continued growth. Desklib provides access to similar reports and study resources for students.

Managing Successfull
Business Project

Table of content
 Introduction
 Research and data using appropriate tools and
techniques
 Appropriate recommendations to draw meaningful and
valid conclusions
 Conclusion
 References

INTRODUCTION
Implementation of different techniques at large number help to perform
different functions which are concerned with business firms. These functions
provide profit to organisations and aids in the development of firm. Main
characteristics of innovative technology create lots of opportunities to collect
l number of of data for the long period of time. M&S is the leading producer
of different types of luxurious products and clothes. Organisation offers
different types of offers during festive season in order to attract a large
number of customers in the marketplace. use of of various digital
technologies to promote its various products in effective manner.

Data Analysis
Collection of authentic data which are concerned with subject of
research is not sufficient. It is also very important to draw
conclusion which aids to take decision. Organisation has to interpret
the data for taking right decision which are concerned with the
growth of business functions.

Theme 1: Digitalization helps to attain benefits
of organisation.
Q1. Does digitalisation help to attain any kind of benefit or advantage to
organisation?
Frequency
Yes 80.00%
No 20.00%
Yes No
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9 80.00%
20.00%
Column B

Theme 2: Digitalisation has positive impact on
performance of Mark and Spencer for long time
period.
Q2. Does digitalisation has positive impact on performance of Mark and Spencer for long
time period?
Frequency
Strongly Agree 85.00%
Strongly Disagree 15.00%
Strongly Agree Strongly Disagree
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9 85.00%
15.00%
Column B

Theme 3: The new technology affect the different
business operation of Mark and Spencer.
Q3. How new technology affect the different business operation of
Mark and Spencer ?
Frequenc
y
Increasing sales 75.00%
Developing profitability 25.00%
Increasing sales Developing profitability
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8 75.00%
25.00%
Column B

Theme 4: The present business condition, it is
important for M&S to implement digitalisation
technique.
Q4. As per the present business condition in which area M&S needs to be
adopted technologies?
Frequency
Communication Department 90.00%
Production Department 10.00%
Communication Department Production Department
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1 90.00%
10.00%
Column B

Theme 5: The execution of digital techniques is
essential for M&S to modify business operations.
Q5. Does execution of digital techniques is essential for M&S to
modify business operations?
Frequency
Satisfied 85.00%
Not Satisfied 15.00%
Satisfied Not Satisfied
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9 85.00%
15.00%
Column B

Theme 6: The management has appropriate amount of
funds and time for implementation of digital techniques in
effective manner.
Q6. Which elements are essential implementing digital technologies at
work place ?
Frequency
Time 75.00%
Fund 25.00%
Time Fund
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8 75.00%
25.00%
Column B

Theme 7: Digitalisation will affect various
operations of business in different manner.
Q7. In which manner digitalisation will affect various operations of
business?
Frequenc
y
Positive way 80.00%
Negative way 20.00%
Positive way Negative way
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9 80.00%
20.00%
Column B

Theme 8: M&S to bound all important
functions in order to reduce red tap-ism.
Q8. Is it necessary for M&S to bound all important functions in order to
reduce red tap ism?
Frequency
Yes 85.00%
No 15.00%
Yes No
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9 85.00%
15.00%
Column B