M&S Global Business Environment: Analysis of Key Drivers and Impact

This report analyzes the key drivers impacting the functional areas of M&S in the global business environment. It focuses on how factors like brand awareness and e-commerce affect the marketing and research and development departments. The report highlights the importance of managing brand consciousness and adapting e-commerce strategies to different regions to enhance sales internationally. Recommendations are provided to address challenges such as economic impacts from global events and political elements, suggesting strategies like focusing on essential goods sales and expanding business operations outside Europe. The report concludes by emphasizing the need for both the marketing and research and development divisions to adapt to these key drivers for sustained success.