Strategic Management Report: Analysis of M&S in Global Market

This report provides a strategic management analysis of Marks & Spencer (M&S), focusing on its operations in the global market. It begins with an introduction to strategic management and its importance for achieving organizational goals. The main body of the report includes an examination of the micro and macro business environments of M&S using PESTLE and SWOT analyses. It assesses the impact of the international business environment on the company, evaluating the benefits, opportunities, and challenges presented by globalization. The report also touches upon the significance of Corporate Social Responsibility (CSR) and ethical considerations within the context of M&S's global operations, including potential conflicts between corporate strategy and social responsibility. The report concludes with a summary of findings and references to supporting literature. The report is based on the Marks & Spencer that is multinational retailing company and deals in varieties of product range like clothing, footwear, shoes, financial services, food etc. In this market analysts of the small investment bank can analyse the different situation of the organisation in the global market by using the macro and micro environment techniques. Further it also helps in analysing the impact of international business environment in the Marks & Spencer and also assess the benefits, challenges and opportunities of globalisation in the company.

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Activity 1 ........................................................................................................................................1
Review of techniques to analyse the environment and assessment of their suitability ..............1
Analysis of micro and macro business environment of business................................................1
Analysis impact of international business environment on business..........................................3
Assessment of benefits, opportunities and challenges of globalisation of organisation ............3
Activity 2 ........................................................................................................................................4
COVERED IN PPT.....................................................................................................................4
Activity 3.........................................................................................................................................4
COVERED IN PPT ....................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic management refers to an essential tool that reflects the strategic use of the
organisation resources for attaining the business firm goals and objectives. This study is based on
the Marks & Spencer that is multinational retailing company and deals in varieties of product
range like clothing, footwear, shoes, financial services, food etc. In this market analysts of the
small investment bank can analyse the different situation of the organisation in the global market
by using the macro and micro environment techniques. Further it also helps in analysing the
impact of international business environment in the Marks & Spencer and also assess the
benefits, challenges and opportunities of globalisation in the company. This report studied the
nature and significance of CSR to company operating globally. This also involves the moral and
ethical issues faced by firm. It also includes the conflicts between corporate strategy, ethical and
social responsibilities so that these terms are clearly understandable. At last it evaluate the
international operations that may affect the business organisation(Schilling and Shankar, 2019).
MAIN BODY
Activity 1
Review of techniques to analyse the environment and assessment of their suitability
To analyse the techniques for the Marks and Spencer, market analyst can follow the
PESTLE analysis and SWOT analysis techniques. These both models are very helpful in gaining
the high market share because it helps in examine both macro and micro factors. By using the
PESTLE analysis company can understand the various factors and their impact on the business
so that changes can be done accordingly. And the SWOT analysis helps in analyses the internal
strength and weakness with external opportunities and threats so that threats and weaknesses can
be minimised by focus on the external factors and make more emphasis on opportunities to earn
high profits in the global market(Darling and et. al., 2019).
Analysis of micro and macro business environment of business
Micro environment
SWOT ANALYSIS
STRENGTH WEAKNESSES
 The major strength of M&S is the  The weakness of M&S is their poor
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strong e-commerce infrastructures that
will attracts the large base of
customers(Amason and Ward, 2020).
 M&S is the company who has effective
corporate social responsibility due to
this they can positively gained the
global and domestic market.
financial performance that will impact
the profits and sales of the company.
 Shortage of the products loss the
confidence of the customers.
OPPORTUNITIES THREATS
 M&S can invest to operate their more
stores in Indian market.
 The online market gives the high
market position in this technology
world.
 Main threat of M&S is the competitors
that was present in the market like
H&M etc(Pröllochs and Feuerriegel,
2020).
 Constant changing in the trends of
clothing affect the profits of the
business in international market.
Macro environment
PESTLE ANALYSIS
 Political – This shows the government stability, fiscal policy etc. In context of M&S, fair
trade policy in the country helps in reducing the sourcing cost. But the Brexit may impact
negatively on dealing with other European countries due to this firm revenues may be
affected(Khosiev and et. al., 2019).
 Economical – This technique also impact the M&S in a negative way by creating the
conflicts with small scale retailers for product price because of the Brexit occurs in UK.
Expansion in the Indian market helps in gaining profits due to which economy of the
country also enhances.
 Social – This shows the perception, trends of the people in the society. In case of M&S,
this term is negatively affect the profits because of non trendy stores. But at the same
time their food sector majorly attracts the customers attention due to which high sales can
be done and due to this company can gain higher profits.
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 Technological – In today's world people are more addicted towards the use of advanced
technology. This helps the company to attracts the large base of customers via social
media(Richard and et. al., 2019).
 Legal – In this manager of the M&S can adopts all the legal laws and regulation for
welfare of employees. In this they fairly threat their workers as per the law imposed by
the government according to the country. This helps in achieving the target on time with
efficiency. But it majorly involves more cost in research according to country law for
satisfying the workers on their job.
 Environmental- M&S can follow environmental law by removing the use of plastic bags
this will attracts the customers towards the company but it includes more financial
resources that negatively impact the operating cost of firm.
Analysis impact of international business environment on business
From the above explanation of international business environment it is to be critically
analysed that it affects the M&S in both positive and negative terms as in this adopting the legal
laws and regulations helps in retaining the employees for longer time due to which investment in
recruiting, training and development is saved but at the same time it needs proper research that
involves the major cost. Properly analyse the environment helps in gaining high profits and
revenues and also helps in longer sustainability of the firm(Bailey, Pitelis and Tomlinson, 2020).
Assessment of benefits, opportunities and challenges of globalisation of organisation
Globalisation refers to process that develops the international influence of the
organisation. It is an integration, interaction among the various people. It includes some benefits,
opportunities and challenges for the M&S.
The major benefit of globalisation for M&S is that get the labour on the low cost due to
this their production cost would be low and this helps in gaining higher profits and market share.
Another advantage of globalisation is that it helps in attracting the large base of customers in
different countries in all over the globe. This will enhance the market share and size of the firm.
The major challenge that faced by the M&S in the global market is incurring tariffs and
the export fees. As these are too expensive for the company to sell and buy the products and raw
material overseas. Another major challenge is the international recruitment in which
understanding the country culture and language is the major issue. This will includes the major
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cost. The opportunity that a M&S can gain form the globalisation is that they can find the low
cost ways to make their goods.
Activity 2
COVERED IN PPT
Activity 3
COVERED IN PPT
CONCLUSION
From the above explained report it is to be concluded that strategic management is a
significant term that helps the business enterprise to enhance their profits and sustainability in the
market place for a longer period of time. This study inculcates the macro and micro factors that
helps in capturing the opportunities and removing the threats that a firm will face in the
international market. Further it helps in evaluating the impact of international business
environment on firm so that proficiency and sustainability can be maintained and company will
attracts the large base of customers. In this CSR also plays an major role that reflects the moral
and ethical terms that a business can take which assist in retaining the employees for a longer
period of time. Further the conflicts between corporate strategy, ethical and social responsibility
can enhance the knowledge that develops the skills related to business world. At last the
evaluation of international operation can gives the positive and negative points so that firm will
capture the positivity and removes the negativity to earn high profits.
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REFERENCES
Books and JournalS
Amason, A.C. and Ward, A., 2020. Strategic management: From theory to practice. Routledge.
Bailey, D., Pitelis, C. and Tomlinson, P.R., 2020. Strategic management and regional industrial
strategy: cross-fertilization to mutual advantage. Regional Studies. 54(5). pp.647-659.
Darling, E.S. and et. al., 2019. Social–environmental drivers inform strategic management of
coral reefs in the Anthropocene. Nature ecology & evolution. 3(9). pp.1341-1350.
Khosiev, B.N. and et. al., 2019. Strategic management and zootechnical control in pig-breeding
enterprises: development of its information base. Research Journal of Pharmaceutical,
Biological and Chemical Sciences. 10(1). pp.1267-1279.
Pröllochs, N. and Feuerriegel, S., 2020. Business analytics for strategic management: Identifying
and assessing corporate challenges via topic modeling. Information &
Management. 57(1). p.103070.
Richard, O.C. and et. al., 2019. Top management team demographic‐faultline strength and
strategic change: What role does environmental dynamism play?. Strategic
Management Journal. 40(6). pp.987-1009.
Schilling, M.A. and Shankar, R., 2019. Strategic management of technological innovation.
McGraw-Hill Education.
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