M&S Globalisation Research: Growth, Strategies, and Competitive Edge

This research project investigates the impact of globalisation on Marks and Spencer (M&S), focusing on several key themes. The study explores whether globalisation has benefited M&S's growth, the strategies implemented for expansion in other countries, and the role of technology in the organisation's global growth. It also examines the negative impacts of globalisation on M&S's competitive advantage, the decline in sales and profits due to the global business environment, and M&S's ability to compete with other major retail brands. Furthermore, the research assesses whether collected data and information have aided in identifying customer needs and producing new products. The study identifies drivers that have led to increased global competition and evaluates M&S's success in attracting and gaining more customers due to the rise in global business. The findings are based on frequency analysis of responses related to each theme, providing insights into various aspects of M&S's global operations and performance. Desklib provides access to similar projects and study resources for students.

Research Project

Theme 1 Globalisation benefited in growth of M&S
Q-1 Do you think that globalisation has benefited
in growth of M&S? Frequency
Yes 15
No 3
Not sure 2
Total 20

Theme 2 Strategies implemented in expansion of company in other
countries
Q- 2 What strategies has been implemented in
expansion of company in other countries?? Frequency
Market expansion 8
Diversification 7
Acquisition 5
Total 20

Theme 3 Technology helpful in growth of organisation at global level
Q-3 Do you think technology is helpful in growth of
organisation at global level? Frequency
Yes 12
No 4
Not sure 4
Total 20

Theme 4 Globalisation negatively impacted on competitive advantage
of company in different countries
Q- 4 Has globalisation negatively impacted on
competitive advantage of company in different
countries? Frequency
Yes 10
No 4
Not sure 6
Total 20

Theme 5 Decline in sales and profits of M&S due to global business
environment
Q-5 Does there is decline sales and profits of M&S
due to global business environment? Frequency
Yes 9
No 4
Not sure 7
Total 20

Theme 6 M&S compete with other big brands in retail sector
Q-6 Is M&S able to compete with other big brands
in retail sector? Frequency
Yes 13
No 5
Not sure 2
Total 20

Theme 7 Data and information collected benefited in identifying
needs of customers and producing new products
Q-7 Does data and information collected benefited in
identifying needs of customers and producing new
products? Frequency
Yes 15
No 2
Not sure 3
Total 20

Theme 8 Drivers that has led to rise in global competition
Q-8 What are the drivers that has led to rise in global
competition? Frequency
Technological advancement 8
Economies of scale 6
Growth in MNC’s 6
Total 20

Theme 9 M&S attracted and gained more customers due to rise in
global business
Q-9 Is M&S able to attract and gain more customers
due to rise in global business? Frequency
Yes 16
No 2
Not sure 2
Total 20

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