This research project investigates the impact of globalisation on Marks and Spencer (M&S), focusing on several key themes. The study explores whether globalisation has benefited M&S's growth, the strategies implemented for expansion in other countries, and the role of technology in the organisation's global growth. It also examines the negative impacts of globalisation on M&S's competitive advantage, the decline in sales and profits due to the global business environment, and M&S's ability to compete with other major retail brands. Furthermore, the research assesses whether collected data and information have aided in identifying customer needs and producing new products. The study identifies drivers that have led to increased global competition and evaluates M&S's success in attracting and gaining more customers due to the rise in global business. The findings are based on frequency analysis of responses related to each theme, providing insights into various aspects of M&S's global operations and performance. Desklib provides access to similar projects and study resources for students.