Analysis and Evaluation of Marketing Fundamentals: M&S

This report provides a comprehensive analysis and evaluation of Marks & Spencer's marketing fundamentals, including the marketing concept, SWOT analysis, STP analysis, PESTLE analysis, and marketing mix. It examines the company's strengths, weaknesses, opportunities, and threats, as well as its segmentation, targeting, and positioning strategies. The report also assesses the impact of external factors such as political, economic, social, technological, legal, and environmental influences on the company's operations. Furthermore, it discusses the impact of the coronavirus pandemic on Marks & Spencer's marketing strategies and overall business performance, highlighting the need for the company to adapt to the new normal. The analysis aims to provide insights into Marks & Spencer's current marketing approach and potential areas for improvement.