Report on Marketing Mix Strategies: Marks & Spencer Case Study

This report analyzes the marketing mix strategies employed by Marks & Spencer. It examines their use of social media platforms, such as Facebook and Instagram, to engage with customers and promote their brand, emphasizing the importance of digital channels and celebrity endorsements. The report highlights the effectiveness of their promotional campaigns, including the 'Must Have' campaign and the use of business magazines to reach a wider audience. Furthermore, it discusses the implementation of loyalty programs, specifically the 'Sparks' program, which provides discounts and incentives to encourage repeat purchases. Overall, the report provides a comprehensive overview of Marks & Spencer's marketing approach, focusing on how they attract and retain customers through various promotional and engagement strategies.

www.postersession.com
www.postersession.com
www.postersession.com
Marketing mix defines the set of actions
that a firm is used to advertise their brand
and product in front of the larger market for
gaining higher profits and revenues. It is a
set of marketing tool that is follow by the
business enterprise to fulfils the objectives
in the target market. In context of Marks &
Spencer, manager can mainly focus on their
promotion element of the marketing mix so
that they get higher success in the season
and casual days. For this it explains the
promotion aspects that can be shown
below:
Promotion - It refers to the blend of the
promotional variables that is adopted by the
company to communicate their products
and services to the target customers for
gaining high market share and growth in
the international market.
INTRODUCTION TO BUSINESS STUDIES
Marketing Mix
In Marks & Spencer manager can mainly
focus on the digital and social channels as
compare to the TV advertisement. For this
company spend more in the technology and
hiring a applicant who are experienced in
handling the social media so that positive
promotions could be showed. Using the
Social media helps in attracting the people
on the larger base.
By using the Facebook account they can
create a connection by solving their issues
regarding the brand and product, this will
majorly retain the customers and enhance
the image due to this company will sustain
for a longer period of time. In this they do
their campaign through the Instagram site
with the use of 'Must Have' because at there
they can attracts the large base of customers
with in a short period of time.
In this organization can also involves in the
campaigns and events for their clothing,
home and food products. In this Marks &
Spencer launch a campaign for customers
by using the theme ' Rethink' where people
mainly focus on their wardrobes, style so
that they look confident in every situation.
This promotional strategy helps in
attracting the worldwide customers. This
helps in gaining the higher profits and
revenues. They mainly focused on
promoting their brand by celebrity
endorsement because due to this people are
more encouraged to buy this. In this
company can promote their brand by using
business magazines so that high elite
customers are encouraged towards the
brand and purchase the products.
Marks & Spencer also do a promotion by
using loyalty program that was named as
Sparks where customers of the firm are
adding the points in their customer
account's that is based upon the total
shopping amount. By using this rewards
they get good discounts on their further
purchases.