This presentation analyzes international marketing strategies for Ma Baker, a micro bakery organization known for its homemade and fresh products in London. It contrasts local and global marketing, highlighting the differences in scale, risk, financial resources, complexity, and consumer behavior. The presentation discusses key arguments for both local and global marketing, emphasizing the importance of adapting the marketing mix (product, price, promotion, and distribution) to suit international markets. It explores international marketing approaches like multinational and global orientations, recommending a penetrative pricing strategy and social media marketing for Ma Baker's expansion into Dubai. The presentation concludes with recommendations based on the marketing mix and organizational structure, emphasizing the need for understanding market differences for long-term sustainability.