This document provides a comprehensive business plan for MAACK CARE HOME, a startup focused on providing home-from-home services for individuals requiring regular nursing assistance. Established in 2004 and headquartered in Birmingham, UK, the company aims to offer room and board, personal care, and 24-hour emergency services. The plan details the company's immediate goals of creating a safe and nurturing environment, as well as future aims to include medication monitoring and social activities. It outlines a required seed capital of £30,000 along with partner investments, the management structure, and the skills required for the team. The plan also includes a market analysis targeting individuals over 55, a competitive analysis, and a marketing strategy based on the 4Ps. Operational logistics, equipment costs, and pricing strategies are also discussed, providing a thorough roadmap for the startup's success. Desklib provides a platform to explore similar business plans and solved assignments.
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