Blogging to Communicate: Analyzing MAC Cosmetics Lipstick Marketing

This report provides an analysis of MAC Cosmetics' lipstick marketing strategies, with a specific focus on the role of blogging in communicating with consumers and driving sales. The report examines the popularity of specific shades, particularly nude and pink lipsticks, and explores the reasons behind their success. It delves into the features and benefits of these lipsticks, highlighting their versatility, elegance, and appeal to a wide range of consumers. The report also considers the company's pricing strategy, product quality, and brand reputation, and how these factors contribute to sales. Furthermore, the report includes a reflection on the author's personal experience with MAC products, and concludes with recommendations for consumers seeking a high-quality cosmetic product that enhances their appearance and confidence. The report also references the importance of online availability and the positive reviews received by the brand.

Blogging to
communicate

Table of Contents
INTRODUCTION...........................................................................................................................1
REFLECTION.................................................................................................................................2
REFERENCES................................................................................................................................3

To The Women who will settle for nothing less than a happy place
Cosmetic is one of those product which makes a women look charismatic and glamorous
(Adams, 2013). It is one of the most adopted cosmetic brand by professional make-up artists,
models as well as actresses. The respective company has vastly been successful in meeting its
customer need and demands in terms of quality as well as varieties. It is one of three largest
cosmetic companies at global level. It also has its various stores in different countries so that it
will be easy for customers to reach them. It is not important that MAC products can be used by
women but there are men who work in drama, TV shows and others make use MAC products. It
is because having brand name and most recommended product it has build a trust on the
company. The product which is sold more as comparison to other products is lipsticks. It is
because products of lipstick is mostly bought by women for parties, events, family function and
many more. There are various shades which are available in lipsticks such as red, pink, nude, and
others. But the common shade which is bought is nude and pink lipsticks. This is because these
colours are elegant and light in shade which looks attractive and make women look gorgeous.
There are various features explaining the reason of more sales of nude and pink lipsticks.
Nude Lipstick:
Features of Nude Lipsticks
 Applying nude lipsticks make women more attractive and alluring.
 It is long lasting product and looks elegant.
 It can be carried at any place such as office, colleges and other institutions.
 It can wore on any kind of dresses of women.

Pink Lipstick:
Features of Pink Lipsticks
 It is one of the favourite shades which is wore by women especially girls in their daily
routine.
 There are various shades available in pink such as blue-pink, brownish pink and others.
 It is long lasting and it does not flake or budge.
 It is versatile and can be applied on every skin tone.
The price range of MAC cosmetics is set as per the quality of product and it can be
affordable to middle and upper income group individual (Chhabra and Sharma, 2013).
Respective company uses differentiation strategy which aid them to produce different shades of
lipstick as per customer requirement. Lipstick product of MAC is sold more as comparison to
other products. It is because in today era, it has become one of the useful product for women,
particularly youth. MAC provide quality products which does not cause harm to the skin and is
very easy to apply. The company formulate their strategy in better manner which help them in
increases sales as well as profit. Along with this, respective company is one of the top
organisation in terms of cosmetic products and they provide their services at worldwide level. Its
products are applied by celebrities which give them attractive look. It has been observed that
after applying MAC products, particularly lipstick, women feel more confident as it gives a
charismatic and alluring look to their personality.

REFLECTION
As per my personal experience, I would recommend to use MAC products. It is because
products of this company is of high-end quality, affordable and is easily available. The main
advantage of MAC lipstick is that it is easy to apply, versatile, does not get budge or flake.
Along with this, it is long lasting and waterproof. MAC lipstick gave me a attractive, elegant and
glamorous look which make me feel confident. These lipstick shades especially nude and pink
can be carried in office, colleges and other places. MAC products are also available at online
store which helped me to buy it for my colleagues and friends at reasonable price. Other than my
personal experience, I had also got good reviews of MAC product from my friends about its
quality and price. Others products of MAC are also available such as I foundation, blusher,
eyeline, mascara and many more. Other than lipsticks these products are also provided my MAC
cosmetics. Goods of respective company are also available online on various sites with offers
and discounts. Therefore, in order to get charming, attractive and enchanting look, start applying
MAC products which will give you a celebrity look and will make your appearance different
from others.

REFERENCES
Books and journals
Adams, R., 2013. Blogging in context: reviewing the academic library blogosphere. The
electronic library. 31(5). pp.664-677.
Chhabra, R. and Sharma, V., 2013. Applications of blogging in problem based
learning. Education and Information Technologies. 18(1). pp.3-13.
Chiang, I., Chiang, Y.H. and Lin, Y.C., 2013. The antecedents and consequences of blogging
behavior. Social Behavior and Personality: an international journal. 41(2). pp.311-317.