Marketing Report: An Analysis of MAC Cosmetics and Its Products

This report provides an overview of MAC Cosmetics, a well-known cosmetic manufacturing company. It discusses the brand's history, starting from its production of makeup items for photoshoots to its current status as a global brand offering a wide range of beauty products. The report focuses on specific products like the 'Half N Half' lipstick and MAC Vanilla pigment, highlighting their features, benefits, and suitability for different skin tones and preferences. It also includes a personal recommendation for MAC products, emphasizing their quality, variety, and affordability. The report further analyzes the brand's marketing strategies, including limited edition releases, and its appeal to a diverse customer base, from professional makeup artists to regular consumers. The report concludes with an assessment of MAC's overall brand value and its competitive advantages in the cosmetics industry, supported by references to relevant sources.

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Table of Contents
INTRODUCTION...........................................................................................................................2
REFERENCES................................................................................................................................5
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INTRODUCTION
M.A.C Cosmetics
MAC is well known cosmetic manufacturing company of Toronto. Initially they produce make
up items for their model's Photo-shoot. But because of its quality, finishing of make-up and
range will attract their models who wanted this products for their family, sisters because they
ask for it (Facts of MAC Cosmetic Company, 2019). Now company manufacture beauty items
for professional make-up which is directly sold to the worldwide customer. Demand of their
beauty product will increase and make them global brand.
MAC offer variety of beauty products such as primer, blusher, Brow, powder plus foundation,
eyeliner, lipsticks etc. Company also introduce a range of nude lipstick in the collection of
“MAC permanent ”. Half N Half Lipsticks is neutral girl's lipsticks with pinkish & brown nude
shade which provide creamy finish and that will wear with warm Havana eyeshadow will
provide glamorous look. It is suitable for daily outing like collage students can use this shade on
regular basis (Make-up & Beauty Blog, 2019).
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I
llustration 1: Nude lipsticks in the MAC permanent collection.
Half N Half range of lipsticks are suitable for different skin tones such as fair & dusky and it
also suitable for warm and cool weather. Another product of MAC also very popular in their
customers like MAC Vanilla. It is a kind of power which provide fine coverage for 24 hours, oil
controlling formula will provide long lasting coverage with fine look.
My friend suggest me to use MAC Vanilla which is highly concentrated loose powder and it
will not harm your skin. It does not stick on the blender, easy to blend of face and provide fine
look for 24 hours.
Illustration 2: MAC Vanilla pigment
MAC Vanilla pigment beauty product has enough benefits such as non caking, non streaking,
and long wearing. This product can be used through a dry or wet brush and it will depend upon
desired effect. MAC Vanilla pigment have variety of range in the colours and they are long
lasting along with slightly messy. This product also has other benefits such as beginners can
easy use this because its simple to apply and good for both skin type.
MAC beauty products are very good and very popular in the customers because of their wide
range and availability in all skin types such as fair to dusky (Likhareva and Kulpin, 2018).
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Range of colours are also very attractive because large segment of customer belongs to the
young age who are from school or collage level. They love to use MAC range lipsticks because
it is very good for pigmented lips and they provide finishing with full coverage. It looks good
on everybody and girls can wear regular because it does not provide heavy make-up look which
is suitable on daily basis. I personally recommended for all readers that they can at least try
once these beauty product and you surely not disappoint with these products. Because it has
variety, quality was good, no harmful chemicals, easy to available and affordable too (MAC
Cosmetic Review, 2019).
As per my personal opinion MAC companies product was good because they manufacture
professional make-up items for our skin. Because most of the companies product will harm
customer skin and other problems skin problems create because they use chemicals in their
products. But MAC provide safe beauty products which is long lasting for whole day and
develop with natural items.
MAC brand used to be most preferable in comparison to other brands because it is one of the
company who provide crazy colours in the lipsticks shades and good texture. Because of variety
in foundation shades I personally like the most. Generally we find fair completion base which is
not suitable for all type and it does not provide natural look (Reed and Medvedev, 2018) . But
MAC provide almost 11 different types of foundation for different skin types. This is the reason
which attract woman across the world and these features will make this brand more popular
across the globe.
This brand used by the professional make-up artist, movie stars and regular public too.
Company also adopt good marketing strategy where they introduce limited edition for limited
period. It will create excitement in the customers to buy before stock out without analysing that
product quality is good or bad. According to my point of view, overall MAC products was good
and they offer variety which is suitable for each customer.
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REFERENCES
Books & Journals
Likhareva, E. and Kulpin, S., 2018. Social media influrnce on consumption in beauty industry:
modern studies. Стратегии развития социальных общностей, институтов и
территорий. Т. 1.—Екатеринбург, 2018. 1(4). pp.256-261.
Reed, J. and Medvedev, K., 2018. COSMETICS (MAC). Fashion, Agency, and Empowerment:
Performing Agency, Following Script, p.11.
Online
Facts of MAC Cosmetic Company. 2019. [Online]. Available Through:
<https://www.allure.com/story/mac-makeup-surprising-facts>
MAC Cosmetic Review. 2019. [Online]. Available Through:
<https://www.quora.com/What-is-your-review-of-MAC-Cosmetics?
redirected_qid=4228354>
Make-up & Beauty Blog. 2019. [Online]. Available Through:
<https://www.makeupandbeautyblog.com/mac-makeup/mac-unsung-heroes-half-n-half-
lipstick/>
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