Marketing Portfolio - MARKETING 9: MAC Foundation Analysis, Fall 2019
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This assignment presents a comprehensive marketing portfolio for MAC Foundation, examining various aspects of its business strategy. The analysis begins with an assessment of the external environment, including technological, economic, socio-cultural, regulatory, environmental, and demographic trends impacting MAC's marketing plan. It then delves into the competitive landscape, comparing MAC with direct competitors like Revlon, Maybelline, and Lakme, highlighting product offerings, pricing strategies, distribution channels, and promotional tactics. A SWOT analysis is conducted to evaluate MAC's strengths, weaknesses, opportunities, and threats. The portfolio also explores MAC's unique selling propositions and rationalizes its competitive advantages. Finally, it considers Global Citizenship and Equity (GC&E) perspectives, specifically focusing on environmental sustainability and social responsibility initiatives, such as recycling programs and animal testing policies. The assignment concludes with a list of references used in the analysis.
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