This report provides a comprehensive analysis of the pricing strategies employed by MAC Cosmetics, examining factors such as competitor analysis, product costs, consumer behavior, and pricing tactics, including discounts and brand positioning. The report then transitions to an analysis of Nu Skin, focusing on recommendations for the company's market entry into Spain with a toothpaste product. It explores the Spanish market, competitor analysis (specifically Colgate), and the importance of e-commerce in reaching consumers. The report offers recommendations on market approach, product flavors, and the use of online platforms to enhance sales and customer engagement. The report concludes with a detailed bibliography of the resources used in the research and analysis.
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