Marketing & Management Strategies: A Comparison of MacBook & Lenovo

This report provides a comparative analysis of Apple's MacBook and Lenovo laptops, focusing on their marketing and management strategies. While MacBook employs a prestige branding style targeting premium customers with technological advancements and a strong brand image, Lenovo focuses on function-oriented marketing, offering a wide range of PC products with user-friendly features. The comparison highlights differences in product choices, system compatibility, and technological edges, with Apple offering advanced processors requiring specialized expertise. The report concludes by emphasizing the importance of marketing strategies in achieving a sustainable competitive advantage and providing readers with an understanding of the branding concepts employed by both companies, with additional information presented in the appendix.

Running head: MARKETING AND MANAGEMENT
Comparison between Mac book and Lenovo
Name of the student
Name of the university
Author Note:

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Difference and Comparison between Apple Mac book and Lenovo
The Mac book is a brand of laptop computers that are also termed as notebook pc’s
manufactured by Apple Inc (apple.com 2018). The Mac book was aimed to serve the premium
range of customers and offers huge technological advances in the form of user experience and
thus has been able to create a brand of its own that distinguishes itself from the other brands by
means of technology and style (kana et al. 2017). Apple, the manufacturer of the following set of
laptops has used the prestige branding style for the following product which seta a high price for
the product as because setting lower prices of the product will hurt people instead of helping
sales. People generally go for such products just because of the image boost that a person gets on
buying such items.
On the other hand Lenovo is Chinese made super efficient laptops that was originally
designed by IBM Company but later acquired by Lenovo (lenovo.com 2018). In sharp contrast to
Mac book the company depends on function oriented marketing style to achieve success in the
market. The company has been able to provide the best services in terms of functioning of the
laptops.
The following report has provided a proper comparison of Mac book and Lenovo in a
constructive manner by using a number of different parameters. In many of the ways by which
Lenovo is compared to Apple Mac book every time it will give the feeling of comparing two
different fruits like apple and mango which is not possible technically (Kumar and Noble 2016).
Though there are many features of the following two laptops that are quite similar to or almost
the same as the other. The first similarity being its mode of use as it is used by the people for
both personal and professional use. However it can be seen that both the companies approach the

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same road by a different philosophy. Some of the main comparison factors for the following
debate are;
1. The first comparable element between the mentioned two companies can be choice.
Apple offers their customers with three different Mac book models namely Mac book,
Mac book pro and Mac book air. Each of these are available with different screen sizes
but the main problem that the company has to face is the demand is much more higher
than the supply and thus these models are not available at the same time always (Wang
and Shu 2015). Thus the users of the particular laptops are harassed at the time of buying
them as because they are not available at the given point of time and thus it limits their
choices. On the contrary Lenovo provides the customers with a large number of different
choices as it is the largest vendor of PC’s in the globe. A number of different series of
laptops with different technological functions have been introduced by Lenovo which has
a large number of function oriented characteristics as well as a user friendly in nature.
Lenovo is chosen by most of the people especially the students and the teenagers as it fits
the budget and other needs.
2. As mentioned earlier Lenovo offers a great range of products for the organizations to
choose from. The offering of a number of different choices helps the company to gain a
proper competitive advantage for the company. Yoga 3, a product of Lenovo has gone the
extra way and is certainly being compared with Mac book for strong reasons. Apart from
this the particular Laptop provides much more facility and flexibility to the customers as
they are compatible to any kind of systems (lenovo.com 2018). However the opposite
happens in case of Mac book as it does not support most of the systems.

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3. The technical edge that Apple offers on the other hand is way much higher than that of
Lenovo and is based on a much advanced processor that is different from others. Lenovo
on the other hand has a windows processor which is quite like the other brands.
4. The technological skill of apple is no comparable to the others and thus it requires extra
expertise to apply or implement such a technology.
Conclusion
Marketing strategy can be defined as a set of future looking approach planned for long
term to attain a sustainable competitive advantage in the market. According to, Kluttz and Hunt
(2015) different companies of the world have their own set of strategies according to the type of
products and services they intend to provide to their customers. The comparison of both the
mentioned brand of products has been done in an efficient way by mentioning the stark
differences as well as the similarities that exist between them. A thorough analysis of the
research will help the readers to gain a typical understanding of the marketing and branding
concepts of both the mentioned products.

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References
"Lenovo Official US Site | Computers, Smartphones, Data Center." Www3.lenovo.com. N.p.,
2018. Web. 4 Apr. 2018.
Apple. (2018). Mac. [online] Available at: https://www.apple.com/mac/ [Accessed 6 Apr. 2018].
kana, J., Andre, B.K., Aoyagi, S., Ashcroft, A.M., Bataillou, J., Coster, D.J., De Iuliis, D.,
Hankey, M.E., Hoenig, J., Howarth, R.P. and Ive, J.P., 2017. Display. U.S. Patent Application
29/576,668.
Kluttz, K.R. and Hunt, J.A., Lenovo (Singapore) Pte Ltd, 2015. Display screen or portion
thereof with graphical user interface. U.S. Patent Application 29/461,349.
Kumar, M. and Noble, C.H., 2016. Beyond form and function: Why do consumers value product
design?. Journal of Business Research, 69(2), pp.613-620.
Wang, Y.W. and Shu, C.M., 2015. Hazard Characterizations of Li-Ion Batteries: Thermal
Runaway Evaluation by Calorimetry Methodology. In Rechargeable Batteries (pp. 419-454).
Springer, Cham.

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Appendix
Figure 1- Present PC Operating Profit
Source- (lenovo.com 2018)
Figure 2: Port System of Lenovo and Apple Mac Book
Source: (apple.com 2018)