MacEwan School of Business: Internationalization PEST & SWOT Analysis

This document presents a comprehensive analysis of the internationalization strategy of MacEwan School of Business, as detailed in the provided case study. It begins by defining internationalization within the context of the college and its School of Business, emphasizing the integration of global perspectives. The analysis then delves into a PEST (Political, Economic, Social, Technological) analysis, examining external factors influencing the school's internationalization efforts, and a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess internal capabilities and external challenges. The document proposes metrics for measuring the school's internationalization progress and suggests methods for benchmarking its performance against other institutions. Finally, it offers strategic recommendations to the college and School of Business leadership, based on a pros and cons list, aimed at enhancing and expanding the internationalization initiative, including suggestions for partnerships, program development, and student recruitment.