Machester Press Cafe: PESTLE, SWOT, and Competition Analysis

This report presents an analysis of Machester Press Cafe, a cafe located in Australia, examining its external environment using the PESTLE model (Political, Economic, Social, Technological, Legal, and Environmental factors). The report includes a competition analysis, comparing Machester Press Cafe to competitors like Belaroma, Danes Coffee, and Aroma Coffee, evaluating their size, position, marketing strategies, strengths, and weaknesses. A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is also conducted to assess the internal and external factors affecting the cafe. The report concludes with recommendations for improvement, particularly focusing on leveraging digital technology and social media to enhance brand promotion and customer engagement. The references cited support the analysis of the cafe's operations and the broader industry.

Machester Press Café –
Restaurant industry

Table of content
 Introduction
 Vision and mission
 PESTLE analysis
 Competition analysis
 SWOT analysis
 Recommendation for further improvement
 CONCLUSION
 REFERENCES

INTRODUCTION
 External environment is composed of all
related outside factors which are influence the
impact of operations of business.
 As per that, present presentation is based on the
“Machester Press Cafe” which is located in
Australia.

Vision and missions.
Vision:
 To provide the best quality of services to their customers in order to attract more
customers.
Mission:
 To inspire and nature of the human spirit.
 To be over customers are more favourite place by provide better quality of food for
satisfying needs of customers.

External analysis by using PESTLE model.
 In order to complete external analysis of company here is included PESTLE analysis
for Machester Press Cafe are as follows:
 Political factor
 Economical factor
 Social factor

CONTINUE..
 Technological factor
 Legal factor
 Environmental factor

Competition analysis
Name Size Position Marketing
segment
Strength Weakness
Belaroma It is the part of
Australian coffee
landscape for
more over than
50 years. Backed
by specialist
support of 7
miles whole
sales team,
Belaroma
produce their
coffee by best
equipment and
serve to its
consumers
effectively.
Belaroma is one
of the most
suitable trend
setters in coffee
sector around the
world, they
known for
remarkable cafe
culture. They
had on top
position within
market place.
Company follow
psychographic
and demographic
segmentation
strategy to target
their market.
They have the
feature of
Australian coffee
scene, they are
able to produce
tasty coffee for
its consumers
and able to
maintain trust of
people since for
so longer. They
are able to sell
tea and
chocolate
beverages that
strengthen its
brand image in
market.
They only focus
on making
coffee tasty
instead of
preparing other
beverages.

Danes
Coffee
It is one of
the younger
coffee
supplier
brands in
Australia,
founded in
1995 by
Danish
Woman.
Company
operate
their
business in
Hong Kong
and Sydney.
Danes
coffee is
favourite
among
many officer
workers in
nation. They
are at third
position in
coffee
industry.
Organizatio
n uses
Demographi
c
segmentatio
n strategy,
they mostly
target
workers.
Danes
coffee are
able to
provide
their own
coffee
grinders.
Lack of
online
presence is
one of the
weakness,
that lower
down the
performanc
e of this
brand.

Aroma Aroma coffee is
one of the
leading
Australian
premier coffee
brands. They
provide its
service in large
number of
consumers in
effective
manner.
Company
purchased coffee
beans from
Brazil, India and
Tanzania.
Aroma coffee
cafe gain first
position within
their sector in
Australia.
Aroma used
demographic
segmentation
strategy for
adult people.
Unique taste in
coffee is
strength of this
company, that
attract people
towards buying
their products.
Beans
collected by
Aroma from
different
nations at too
much time,
that impact
on
manufacturin
g procedure.

SWOT analysis
Strength-
 Manchester press cafe have skilled and professional workers who are able to produce
tasty coffee for its target market. Organization is able to offer different types of
beverages such as sandwiches, bagels and healthy food to its consumers.
Weakness-
 Lack of promotion, decrease the productivity of business, they do not focus
on making effective promotional strategies that help to increase their online presence
and work in order to set positive image in mind of consumers.
Opportunity-
 Advancement of digital world, give one of the best opportunity to
Manchester Press cafe that they can use to gain customer attention. With the help of
promotion and advertising brand products they can be able to drive target market
towards them.

Threat-
 Well reputed brands in F&B sector give tough competition to organization as
they build strong image in market that threaten Manchester cafe.

Recommendation for further improvement
 In order to increase productivity and profitability, Manchester Press Cafe is
recommended adopting digital technology for promoting their brand.
 They are highly suggested to use social media platform where the presence of people
are large.