The Role of Machine Learning: Business Applications and Effectiveness

This report explores the significance of machine learning in modern business, highlighting its role in enhancing efficiency, customer satisfaction, and overall business operations. It discusses the development of machine learning technologies, particularly the integration of artificial intelligence with platforms like Facebook Messenger to improve consumer service. The report details the types of businesses utilizing these technologies, such as those leveraging Zoom, Cisco Webex, and Microsoft Teams for communication and collaboration. Furthermore, it assesses the effectiveness of machine learning as a business tool, emphasizing cost savings and simplified convenience through cloud computing and AI-driven solutions. The conclusion underscores the positive impact of digital technology on organizational performance and the importance of adapting to technological advancements for sustained growth and competitiveness.

Machine learning

Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Why you deem this topic to be of importance.......................................................................3
How this has topic has developed..........................................................................................4
A detailed description of the technology used in this topic and what it is used for...............4
Type of business and organisation uses the technology.........................................................5
Used as a business tool and is this effective..........................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

INTRODUCTION
In today’s business world digital technology plays important role as it helps in
creating new value in business model and also allow organization to significantly enhance
overall level of consumer experience (Aagaard, Aagaard and Harrison 2019). Present report
discuss the appropriate form of technology along with its importance and their detailed
description. Furthermore technological platforms and software that are used in the topic along
with the business organization that can use the particular form of technology is also being
discussed in this report.
MAIN BODY
Why you deem this topic to be of importance.
It has been evaluated in todays business environment digital technology is playing key
essential role in modern business environment which is allowing organization to conduct cost
effective business operations and enhance efficiency of the product, services and systems.
With the help of this technology business organization can not only track and streamline their
process but can also satisfy overall level of consumer satisfaction. It has been identified that
this topic deemed to be important as in today’s business world each and every organization
irrespective of it sector need technological advancements. In this Facebook Messenger as a
social media have greater impact on the satisfaction level of consumer. It is one of the most
important forms of digital technology which allow organization to interact with not only
consumer but also with buyers with the help of this latest technology company can make
improvement in consumer service (Bican and Brem, 2020). Furthermore it has been evaluated
that the topic is deemed to be important as in order to perform business operation in today’s
business world while assuring higher growth and more competitive advancement it is
essential for organization to enhance the use of social media technology in order to conduct
business operations in effective manner and connect with larger scale of consumer.
Furthermore it has been underlined that with the help of taking advantage of this technology
company can not only promote hair growth but can also can interact with consumers and can
provide them fair information. With the help of this company can undertake cost effective
business operations this is a form of messaging method in which with the help of artificial
intelligence company can connect with consumers and can enhance their overall level of
satisfaction level. Thus from the analysis it has been identified that the present topic it seems
to be important as digital technology is creating a positive impact on organization as it

allowing companies to conduct their business operations in a well defined and effective
manner. With the help of this company can assure long term growth and sustaina-bility in
industry and can also attract attention of large ways of consumer sector in a well defined and
effective manner and can gain higher competitive advancements in industry.
How this has topic has developed
This topic has been developed as consumer service in today’s business world is becoming
crucial requirement for all business organization in which companies are undertaking use of
best tools and technologies in order to provide greater experience to consumers. It has been
identified that in order to assure success and higher growth in industry it is essential for all
organizations whether they are in small medium large sector to emphasise upon consumer
service. This is essential for business growth as well as profitability (Flyverbom, Deibert and
Matten, 2019). It has been identified that social media is playing important role as a
technology which is allowing organization to develop stronger relationship ties with
consumer suppliers from all around the world. In this with the help of chat boots companies
can develop consumer service effectively. It has been identified that artificial intelligence is
also playing effective role in this with the help of integrating artificial intelligence with
Facebook Messenger company can make improvement in overall experiences of consumer
this is the reason why the topic has been developed.
A detailed description of the technology used in this topic and what it is used for.
The technology that has been used is artificial intelligence which is integrated with Facebook
manager which benefits organization to significantly improve consumer service. With the
help of integrating artificial intelligence with Facebook Messenger company can develop
communication with consumers and can effectively enhance their experience. Furthermore it
has been identified that Facebook Messenger computer design program which stimulate
communication with the help of Internet. With the help of this social media technology
organization can conduct with consumers and can promote, simple fast and reliable
interaction and can provide them fair information. Facebook Messenger is a platform that can
be used to conduct chats and interact with consumers and basis (Vidmar and Pucihar, 2019).
With the help of this company can improve relationship. In this organization with the help of
taking use of platforms such as blockchain, artificial intelligence can take use of artificial
intelligence and natural language processing that is provide higher efficient communication

platform to consumers. It has been identified that with the help of taking use of artificial
intelligence for using Facebook Messenger provide greater potential to consumers to conduct
their business operations and provide higher consumer satisfaction. With the help of this
organization can gain long term growth and competitiveness and can assure higher
satisfaction of consumers. It has been identified that social media is providing a great
platform to organization to conduct their business operation in which with the help of
Facebook Messenger with the help of integrating artificial intelligence and chart boots to
address the concern of masses company can maintain healthy relationship and can provide
them satisfactory services.What technology platforms and software are used in the topic
In today's world, digital technology has become an integral aspect of business, with
every enterprise, regardless of size or investment, using technology to run their operations
more efficiently. Artificial intelligence, cloud storage, and other business techniques that
reduce the need for physical interaction are all examples of information technology. It has
been determined that the need for information technology has grown as a result of the current
epidemic, since it allows for commercial transactions to be conducted without the need for
physical connection. Due to changes in the environment, the usage of the internet and other
smart gadgets has increased. Individuals are more prone to avoid human touch and
connection in today's world, thus meetings are held via new and advanced technology. For
this, some communication mechanisms that are currently in use during a pandemic are listed
below:
Zoom video call: Zoom video communication is an application that has grown in
prominence during times of epidemic. Many businesses are already adopting Zoom to hold
business meetings in a more effective manner. It's a cloud-based platform featuring video
chatting, interaction, and meeting capabilities, among other things. The programme gives
users a lot of freedom and flexibility when it comes to sharing screens and conversing during
meetings. It is utilised for personal contact, learning, and telecommunication in addition to
commercial purposes.
Facebook messenger: Self Platforms created Messenger, an online messaging
software and framework. The business updated its messaging service in 2010, issued
independent iOS and Android applications in 2011, and offered fully functional Facebook
Portal hardware for Messenger calls in 2018.

Type of business and organisation uses the technology
It has been determined that under the current outbreak, individuals are unable to
engage with one another. As a result, a plethora of communication technologies have
emerged, allowing businesses and individuals to engage virtually. Apart from video and voice
interaction, these solutions also have document and screen sharing capabilities, making them
ideal for corporate use. Nowadays, commercial organisations have expanded their activities
around the globe, therefore keeping in touch with all personnel working in abroad branches
has become critical.
Cisco Webex: is a product created by a company based in the United States.
Individuals may use this programme to connect with one another and share their screens
during a meeting. The key aspect that distinguishes this application from others is its high
quality, which gives the impression that the participants are communicating with one other
directly. Companies frequently utilise this programme to share audio, video, and material. For
virtual meetings, training sessions, and conferences, it is regarded as a very secure
programme. It has become a good tool for folks to engage with one another during COVID
19.
Microsoft team: This is another communication tool that businesses and individuals
use to communicate effectively with one another. This programme is more dependable, and it
was released by Microsoft Corporation in 2017. During pandemics, it has shown to be a vital
tool for communicating and connecting with one another. It's a web-based tool that keeps all
of your data in the cloud and allows you to exchange files with others during meetings. On a
worldwide scale, this technology is commonly utilised for virtual meetings and conferences.
Used as a business tool and is this effective
Communication is important for corporate organisations to survive in a pandemic.
The suitability and application of cloud storage and computing, as well as their benefits and
drawbacks, are also examined in this research. Finally, the positive and negative elements of
online and offline selling items and services. Following are the effectiveness of cloud storage
under artificial intelligence technology;
Cost saving: The first essence, and one of the most important to many business
owners, is the cost advantages. Because suppliers' technology and resources are separated
across many sectors, Cloud computing is often more accessible. The company's infrastructure
and operational costs are reduced by moving to the cloud. The elimination of some capital
expenses, as well as the associated service costs, will result in significant cost reductions.

Convenience simplified: Inside the firm office, every management want a computer
and Internet connection. The majority of their server infrastructure is no longer required,
which frees up physical space and eliminates the need for ongoing care and maintenance.
Cloud Service Providers will maintain, administer, and support the system once it has been
implemented. This frees up staff who would otherwise be responsible for safeguarding and
operating customer records.
Conclusion
It has been concluded from the above report document that the digital technology has
a significant influence on every organisation. Analysing the internal and external business
environments aids the corporation in defending against some of the business environment's
negative consequences. The technology of artificial intelligence proves to be effective
techniques to govern better operational working of the business firm. This aids corporate firm
to regulate operational efforts in the business firm while working in the complex business
environment and marketplace. s

References
Books and Journals
Vidmar, D. and Pucihar, A., 2019, December. Systematic Literature Review: Effects of
Digital Technology on Business Models and Sustainability. In International
Conference on Research and Practical Issues of Enterprise Information Systems (pp.
12-23). Springer, Cham.
Flyverbom, M., Deibert, R. and Matten, D., 2019. The governance of digital technology, big
data, and the internet: New roles and responsibilities for business. Business &
Society, 58(1), pp.3-19.
Bican, P.M. and Brem, A., 2020. Digital business model, digital transformation, digital
entrepreneurship: Is there a sustainable “digital”?. Sustainability, 12(13), p.5239.
Aagaard, A., Aagaard, A. and Harrison, 2019. Digital business models. Cham: Springer
International Publishing.