Essential Skills: Fundraising Event Report for Cancer Patients

This report details the planning and execution of a fundraising event aimed at supporting cancer patients, specifically focusing on an initiative by Macmillan Cancer Research. The report outlines the event's goals, which include raising funds and promoting awareness. It covers essential aspects such as budget preparation, venue selection (Peckham Rye Park), and event promotion through online and offline media. The report discusses ticket sales strategies, event setup, and the importance of crowd management and volunteer coordination. Furthermore, it emphasizes the assessment of the event's success, ethical considerations, and the importance of a systematic approach. The fundraising event, a musical night, is designed to attract a target audience seeking refreshment and entertainment, with the ultimate goal of improving the lives of cancer patients. The report concludes by highlighting the significance of effective planning, promotion, and execution in achieving the event's objectives and maximizing its impact.

Running head: FUNDRAISING EVENT
Essential Study and Employment Skills
Name of the Student:
Name of the University:
Author Note:

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FUNDRAISING EVENT
Table of Contents
1.0 Introduction...........................................................................................................................................2
2.0 Fundraising Event for Cancer Patients...................................................................................................2
2.1 Determining the goal.............................................................................................................................2
2.2 Preparation for the event budget..........................................................................................................3
2.3 Setting up the date and Venue..............................................................................................................3
2.4 Promotion of the Event.........................................................................................................................4
2.5 Selling tickets.........................................................................................................................................4
2.6 Setting the event...................................................................................................................................5
2.7 Assessment of the entire event.............................................................................................................5
3.0 Conclusion.............................................................................................................................................6
References...................................................................................................................................................7

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1.0 Introduction
Fundraising event is one of the most helpful activities of collecting funds for any specific
purposes. The fundraising planning depends on the structured and systematic planning by signifying the
target audience and appropriate skills. Macmillan Research Cancer Research in Greater London is one
of those institutes that provide the adequate support and necessary resources to the cancer survivals 1.
The ambition of this institute is to reach and improve the lives of the cancer patients by inspiring them in
various ways. The study will focus on organizing a fundraising event for supporting these cancer
patients. The study will discuss the systematic activities for collecting fund within a stipulated time.
Identifying the target audience for this fundraising event, the detailed analysis will be presented in this
study.
2.0 Fundraising Event for Cancer Patients
The event is designed to collect money for supporting the cancer survivals. Macmillan Cancer
Research is organizing this event by preparing a systematic plan and identifying the target audiences.
Organizing a musical night for the local residents would be effective enough to draw the attention of the
people and collecting money. This music show will be organized in two weekend days in a week. This
event will continue for two weeks. It is notable that the event success depends on the systematic
planning process2. Preparing a complete checklist for the set of activities organized for this event will
help in keeping the update of the entire event3. However, some of the considerations are needed to be
taken into account for organizing this music event4. The set of activities and systematic process of the
event is discussed further:
1 "What we do - About us - Macmillan Cancer Support - Macmillan Cancer Support", Macmillan.org.uk, 2018,
online, Internet, 16 Jul. 2018. , Available: https://www.macmillan.org.uk/about-us/what-we-do.
2 Hobbs, Megan Elizabeth. "University Fundraising Through Special Events: An Application of the Theory of Planned
Behavior." (2016).
3 Veal, Anthony James, and Christine Burton. Research methods for arts and event management. 2015.
4 She, Jieying, Yongxin Tong, and Lei Chen. "Utility-aware social event-participant planning." Proceedings of the
2015 ACM SIGMOD International Conference on Management of Data. ACM, 2015.

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FUNDRAISING EVENT
2.1 Determining the goal
Measurement of event success depends on the clear determination of the goal 5. This specific
music event is mainly scheduled for the regular office goers who try to find their free time for some
refreshing music events. The purpose of organizing this event is to collect money for supporting the
cancer sufferers by improving their lifestyles. A portion of money collected from the entry fee will be
contributed to the charity that supports this cause. This music event will also promote the cause to the
audience. One of the sessions will be arranged for collecting money from the visitors as donations.
Clarifying the determined goals will help in ensuring success of the event. The associated people require
understanding the purpose of the event. Once they are aware of the purpose, they would become much
dedicated towards their responsibilities to make this event a success. Moreover, the organizers even
need to make the audiences aware of the purposes that will make them donate more money for this
greater cause. Hence, it can be inferred that determining the goal of the event is necessary for ensuring
the success.
2.2 Preparation for the event budget
The event requires the adequate capital resources for organizing the activities. The budget for
this entire event is structured below:
Essentials Amount
Soliciting Sponsorship $1200
Promotions and Marketing $2500
Registration, ticket sales, and checkout $5000
Volunteer set up $1000
Volunteer management $1000
Venue setup $10000
Music instruments $3000
Artists $15000
Total $38,700 (Assumed)
5 Getz, Donald, and Stephen Page. Event studies: Theory, research and policy for planned events. Routledge, 2016.

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FUNDRAISING EVENT
2.3 Setting up the date and Venue
Selecting the dates for the events is essential before booking any event venue6. This fundraising
music event is scheduled for two weeks on weekends, Saturday and Sunday. It can be expected that
during these weekends, people will receive their leisure time to visit the event. The event will be one
kind of refreshment that will work as the stress-buster for the regular office goers. Peckham Rye Park is
selected as the venue for this specific event. The location is quite accessible to the residents near to the
Greater London. The dates for the event will be on 28th July, 29th July, 4th August, and 11th August. The
timing for the event will be 4pm to 8 pm. Within this time, audiences can visit for attending a musical
night. They can even book the tickets from the official website of Macmillan Cancer Research Institute.
2.4 Promotion of the Event
Event promotion is quite essential to spread awareness of the event purpose7. It is important to
select the appropriate media for drawing the attention of the audience8. This specific music event will be
promoted through both the online and offline media. The promotions through social media sites are
quite effective to connect more people and inform them about the weekend refreshment. On the other
hand, the offline media is also used for spreading awareness among the people regarding the event. For
example, distributing leaflets and promoting the events through televisions, hoarding, radio
broadcasting, and posters would also gather the attention of the audiences. The overview of the event
details will be provided to the audience to catch their attention. The exclusive contents would be used
for promoting the event.
2.5 Selling tickets
Prior to sell the tickets, it is essential to consider the appropriate packaging strategy 9. Presenting
the flat price and packages of the tickets can draw the attention of the audiences. The VIP tickets will
commend a discounts and higher prices for the people that will drive the sales. It is even needed to be
ensured that the donors will be aware of the method of purchasing the tickets. The clear description of
6 Ertiö, Titiana-Petra, and Akshay Bhagwatwar. "Citizens as planners: Harnessing information and values from the
bottom-up." International Journal of Information Management 37.3 (2017): 111-113.
7 Williams, Nigel L. "4 Managing Event Projects." Events Management: An International Approach (2016): 94.
8 Awad, Nadim, Steven Elliott Lewandowski, and Edial W. Decker. "Event management system for facilitating user
interactions at a venue." U.S. Patent Application No. 14/829,382.
9 Owen, Medge, and Helen Akinc. "Planning a mission, fundraising, and building a team." The Role of
Anesthesiology in Global Health. Springer, Cham, 2015. 59-84.

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FUNDRAISING EVENT
the event will be provided in the promotional media. The registration made on this event will gather the
adequate information about the donor and the attendees.
2.6 Setting the event
It is always necessary to review the overall schedule for the final time prior to start the event 10.
The instruments will be checked and the entire set up will be monitored. The entrance of the artists and
their facilities will also be properly checked. The volunteers will be appointed for managing the crowd
and maintaining synchronization for the safety purpose. The anchor will attain the audiences with the
show agenda. Therefore, the activity checks will be done appropriately.
2.7 Assessment of the entire event
Preparing the event checklist and an assessment paper is essential to understand the systematic
process11. Identifying the appropriate formation of the activities and the evaluation of the arrangements
will determine the feasibility of this fundraising program. The volunteers and the event organizers would
participate on measuring the capital amount gathered from the event. It will determine the suitability
for the event success for serving the purpose.
The above event planning is based on the evaluation process, which would determine the
activities suitable enough for raising the adequate fund. It is noticeable that while undertaking such
events for a cause, the organizers often face some specific ethical challenges. It is thus important for
them to clarify the purpose prior to organize the set of activities. A detailed and systematic plan for the
event will lead to success12. The association of the skilled management and the arrangements of the
skilled staffs would be required to continue this event for two weeks. Even it is essential to concentrate
on the crowd management and the safety and security aspects of the audiences who will be visiting the
event. A musical event is quite attractive to the music lovers, especially for those who try to find some
refreshments after a hectic week at their workplace. The event ambience thus needs to be arranged by
considering such needs of the target audiences. It would be beneficial in gathering the positive
responses and collecting the adequate money for the determined purpose. The organizers would be
10 Ickman, Steve, et al. "Event planning within social networks." U.S. Patent No. 9,253,615. 2 Feb. 2016.
11 Phi, Giang, Dianne Dredge, and Michelle Whitford. "Understanding conflicting perspectives in event planning and
management using Q method." Tourism Management 40 (2014): 406-415.
12 Akutagawa, Christine E., and Lucas J. Myslinski. "Device for implementing body fluid analysis and social
networking event planning." U.S. Patent Application No. 15/608,637.

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FUNDRAISING EVENT
able to serve the cancer patients with the improved lifestyles. Accordingly, the purpose will be served in
an effective way.
3.0 Conclusion
The fundraising event is one of the most effective techniques of collecting money for a specific
cause. The study follows the initiative undertaken by Macmillan Cancer Research institute that provides
the adequate supports to the people who have been suffering from cancer. The purpose of this support
is to improve their lifestyle while they are fighting on their own. This fundraising program is arranging a
musical event in which people will attend a musical night. The event will be organized in weekends for
two weeks. The appropriate ambience will be organized for the audience. In order to capture their
attention, the institute will undertake both the online and offline promotional media. The social media
sites of the company will be used for presenting the details of the events and inviting the target
audiences. On the other hand, the leaflets will be distributed to spread awareness among the audiences.
In addition to this, the poster, TV, radio media, and broadcasting through hoardings will be arranged.
The crowd management team and the volunteers would be present there to manage the audience
entrance. The event will be organized at the ground of Peckham Rye Park. The continuous monitoring
and the activity checks will be done properly to ensure the systematic organization of the entire event.
Measuring the outcome will ensure the success of the event.

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FUNDRAISING EVENT
References
"What we do - About us - Macmillan Cancer Support - Macmillan Cancer Support", Macmillan.org.uk,
2018, online, Internet, 16 Jul. 2018. , Available: https://www.macmillan.org.uk/about-us/what-we-do.
Akutagawa, Christine E., and Lucas J. Myslinski. "Device for implementing body fluid analysis and social
networking event planning." U.S. Patent Application No. 15/608,637.
Awad, Nadim, Steven Elliott Lewandowski, and Edial W. Decker. "Event management system for
facilitating user interactions at a venue." U.S. Patent Application No. 14/829,382.
Ertiö, Titiana-Petra, and Akshay Bhagwatwar. "Citizens as planners: Harnessing information and values
from the bottom-up." International Journal of Information Management 37.3 (2017): 111-113.
Getz, Donald, and Stephen Page. Event studies: Theory, research and policy for planned events.
Routledge, 2016.
Hobbs, Megan Elizabeth. "University Fundraising Through Special Events: An Application of the Theory
of Planned Behavior." (2016).
Ickman, Steve, et al. "Event planning within social networks." U.S. Patent No. 9,253,615. 2 Feb. 2016.
Owen, Medge, and Helen Akinc. "Planning a mission, fundraising, and building a team." The Role of
Anesthesiology in Global Health. Springer, Cham, 2015. 59-84.
Phi, Giang, Dianne Dredge, and Michelle Whitford. "Understanding conflicting perspectives in event
planning and management using Q method." Tourism Management 40 (2014): 406-415.
She, Jieying, Yongxin Tong, and Lei Chen. "Utility-aware social event-participant planning." Proceedings
of the 2015 ACM SIGMOD International Conference on Management of Data. ACM, 2015.
Veal, Anthony James, and Christine Burton. Research methods for arts and event management. 2015.
Williams, Nigel L. "4 Managing Event Projects." Events Management: An International Approach (2016):
94.