Managing E-Business Principles: A Report on Macob Company's Strategies

This report analyzes Macob Company's e-business operations, focusing on B2B and B2C models. It explores strategies like online delivery, advertisements, and social media to enhance business performance. The report also examines the impact of Brexit on B2B and B2C sectors, including changes in taxation, tariffs, and international contracts. It highlights the importance of suppliers collaboration laws and concludes with the effectiveness of e-commerce in business, whether B2B or B2C. The analysis incorporates external environment assessments, PESTLE model application, and identification of strengths and weaknesses within the micro and macro environments, supported by Harvard-style references and information from various sources.

MANAGING THE
PRINCIPLES OF E-
BUSINESS

Introduction
E-business is also refers as online business in which all the activities
are done through online via internet. In recent times there are various
businesses that are exposed to this section and gaining benefits from the
same. Main reason why companies are adopting the same is because of
it is convenient in nature and requires no geographical boundaries.
Macob Company is a online shopping that provides Organic artisanal
Skin Care products for both men and women. Company deliver these
products to door steps.

Business to Business (B2B)
This is a process which is being done between different companies and
thus, with the help of this, products are sold directly to industries who
want to work in collaboration. This can include wholesaler,
manufacturer, etc., Therefore, it can be said that B2B refers as a
procedure that is majorly conducted between companies instead of
doing the same with individual customers. Therefore, business-to-
business is generally used in supply chain.

Business to Customers (B2C)
This is a method in which company deals with customers directly for
selling their products and improving its sales and profitability. This
kind of business helps in maintaining good relation with customers so
that they can be sustained for a longer period of time. Macob in order
to enhance their business operations can adopt for different kinds of
methods which are explained below for better understanding:

Continue
Advertisements: This is a common tool which is being used by Macob
so as to provide free content to customers so that they can be made
understood about the products firms wants to provide to its valuable
customers. Therefore, with the help of influencing advertisement
company can attract large number of consumers.

Continue
Social media: According to the current market scenario, most of the
people are using social media sites for updating their day to day
activities. Thus, Macob is also using this tool in order to connect with
large number of customers. As a result, social media is aiding company
in increasing its customer base, sales and profitability as well.

Role of online delivery in B2B
E-Commerce, in this competitive world is considered as one of the
important sources of getting competitive advantages to business-to-
business companies. In relation with Macob, with the help of online
delivery in B2B, companies can decrease transactional cost which will
further enable firm in offering wide range of additional services and to
its suppliers and companies with whom they are working in
collaboration.

Role of online delivery in B2C
After globalisation and with the change in course of time performing
business activities has become more easier. Because of this both
customers and company can have proper information. For instance:
consumers can get to know about the products and services provided by
firm.

Impact of Brexit on the position of B2B and
B2C
During the initial years of Brexit has create an absolute chaos for most
of the business owners and customers as well. Thus, Brexit created
some of the issues and problems which are explained below for better
understanding:
Taxes and Tariffs on deals in United Kingdom: Before Brexit,
company was having greater opportunities as firm had access to the
free market in wider areas. Entire process of import and export was
easier throughout European Union with limited amount of taxation.

New concept about International Contract
between two companies
International contract is defined as an legally binding agreements that
are being done between two parties or companies so that they can
operate their business in an effective manner. Some of the companies
make contracts in writing and often take legal counselling for having
better outcomes. Contracts can be used in many perspectives such as
joint contracts, sale contract, sales representative contracts etc.,

Suppliers collaboration laws, terms and
condition related to International contract
Suppliers collaboration laws in terms of international contract assist
firm in providing goods and commodities regarding quality standards
i.e. QS-9000. This helps firms in providing timely services under
speculated time frame.

Conclusion
From the above report, it can be evaluated that e-commerce is very
effective while operating business in an appropriate manner. Further it
assist company in providing effective services and facilities whether
firm is following Business-to-Business or Business-to-Customers.
Thus, it is important that organisation look out to this factor in order to
have growth in business operations.