CX501001 Report: Analysis of Macpac's Business Environment in NZ

This report provides a comprehensive analysis of Macpac Wilderness Equipment, a New Zealand-based company specializing in outdoor recreational equipment. The report examines Macpac's business framework, including its vision, mission, and strategies, and delves into its core capabilities and competitive advantages. It also explores the company's stakeholder analysis, identifying both internal and external stakeholders and their importance. Furthermore, the report addresses the ethical considerations and values of Macpac, including its sourcing practices and commitment to providing quality products. The report highlights Macpac's partnerships, governance, and alliances, emphasizing its expansion strategies. The study concludes with an overview of the company's unique position in the market and its dedication to providing high-quality equipment for outdoor enthusiasts.

Running head: MANAGEMENT
Study of Business Environment
Name of the student
Name of the university
Author Note:

2
MANAGEMENT
Executive Summary
The following assignment is basically a report that is based upon the stud of the business
environment of New Zealand. The following report has used Macpac Wilderness Equipment
as the company to get an understanding of the way the business is conducted in the country
and also get an idea of the stakeholder analysis as well as the analysis of the ethical practices
of the companies in New Zealand. The report is a short overview of the subject and it
provides huge scope for the readers to build on the constituents of the report and make further
research on the same study.

3
MANAGEMENT
Table of Contents
Introduction................................................................................................................................4
Overview....................................................................................................................................4
Business Framework..................................................................................................................5
Business of the Company.......................................................................................................5
Partnership..............................................................................................................................5
Vision of the company...........................................................................................................6
Mission of the company.........................................................................................................6
Strategy of the company.........................................................................................................7
Governance and alliances of the company.............................................................................7
Core Capabilities and Competitive advantage.......................................................................8
Stakeholder and Ethics...............................................................................................................8
Internal and External Stakeholders of the company..............................................................8
Importance of the stakeholders..............................................................................................8
Values and Ethical behaviour.................................................................................................9
Conclusion..................................................................................................................................9
References................................................................................................................................10

4
MANAGEMENT
Introduction
The following report is based on the study of the environment in which the business
entities of the organization operates. The report will also provide the perspectives which are
used to determine the nature of the business entity and will also identify the stakeholders and
their importance in a chosen business entity. The following report has chosen Macpac
Wilderness Equipment as the company for studying the same. The research has provided a
short overview of the chosen organization at the beginning and has further moved on with the
discussion of the frameworks and the ethical considerations of the organization. The
concluding part of the research is all about a short summary of the business study. The
selection of the New Zealand based organization can be said to be important as there are just
a few studies which relates to the internal and external analysis of different kinds of the
business organizations based in the island nation of New Zealand.
Overview
Macpac Wilderness Equipment is a specific brand based in Christchurch, New
Zealand which deals in different kinds of recreational equipment that can be used for outdoor.
The company specially produces different kinds of items that are used for outside use like
backpacks, jackets, sleeping bags, specialized technical clothing and many more similar items
as such. The company was originally owned as a New Zealand based organization
(www.macpac.co.nz, 2019). However, an Australian outfit named Super Retail Group has
bought the company a few years ago. The company currently owns two different e-commerce
stores, 17 Australian retail stores and 27 stores that are based in New Zealand
(www.macpac.co.nz, 2019). The management of the company has also started operating its
stores and selling its products through the help of third parties in countries like United
Kingdom, Japan, Chile as well as the European Union countries. The company which was
founded in the year 1973 has been a major organization and has made a good name for itself

5
MANAGEMENT
both nationally as well as internationally (www.macpac.co.nz, 2019). It has also added
further reputation to its name with the bagging of the sponsorship rights of the Alpine Team
of New Zealand since 2013.
Business Framework
The business framework of the following report has been the major part of the report
as it has highlighted the different elements an perspectives about the environment, cultural,
social as well as the different other perspectives of the business organization.
Business of the Company
As mentioned earlier, the management of the company has made all the efforts to
make Macpac one of the best companies of the unique outdoor products not only in the
domestic front but also in the international front. Some of the products of the companies
includes the likes of the down and insulated jackets, soft-shell jackets, merino jackets, fleece
jackets, sleeping bags, hiking shoes, hiking boots, gloves, tents and many more similar
products as such. Apart from this the company also produces Alpine packs, hiking packs, day
packs, walking poles, drink bottle and bladders and many such similar equipment
(www.macpac.co.nz, 2019). The business heads of the company are inclined towards the
expansion of the company both in the domestic as well as the international sector.
Partnership
Macpac has an annual revenue of around $5 million. The organization is totally
dependent in the sales of the different kinds of the unique and innovative products that are
important for the organization. Macpac has a number of partnerships with the different kinds
of the third party organizations that deals in the same kinds of business. The purchase of the
company by Australian based Super Retail group was the very first step in the following
process. The takeover of the business by the Australian retail company opened its doors in

6
MANAGEMENT
Australia and also helped it to invest heavily in e-commerce business. The management of
the company has entered into a partnership with MSC for Outdoor Safety retail. MSC is a
group that engages itself in Mountain safety process (www.macpac.co.nz, 2019). The
statement of both the companies were clear and concise as the partnership is aimed at
designing the products that guarantees their safety and security while exploring the outdoors.
Vision of the company
The vision of the company is to provide a global identity to the organization and make
the organization one of the best in terms of creation and innovation. The company in order to
meet their vision, produces designs and tests the different products in their ultimate outdoor
test lab which increases the durability and strength of the business organizations in a proper
manner. The company also uses the best materials to build the different kinds of the
equipment in order to prove their capability in the global market. The vision of the company
is generally linked to the strategies of the organization which helps the management of
Macpac to ensure success in the business market.
Mission of the company
The mission of the company is to ensure that the organization provides the best
equipment to the people so that they can easily travel across the planet with a Macpac piece.
Therefore it can be said that the management of Macpac is inclined towards the sale of their
products to a large proportion of the people using the products of the following organization.
The products of the organization are generally created in a tested manner to bear the extreme
conditions of New Zealand. The founding philosophy of the company has evolved into a
collection of different apparels and equipment for different kinds of the climate and scenario.
The company believes that life is much better when people are outside. The products are
generally vehicles for adventure. The management of the company is dedicated to create the
different types of special engineering products that are suited for the outside world and are

7
MANAGEMENT
robust in nature. The company has thus been dedicated to equip the adventure loving people
with the necessary tools to embrace the outdoor world with ease.
Strategy of the company
The strategy of the company is to ensure the production and supply of the best
possible goods for the customers who are involved in mountaineering activities. The products
which are produced to bear the harsh environmental conditions of the market have a great
quality and thus has a high demand in both the domestic as well as the international markets.
The recruitment policy of the company has been formulated in a manner which employs
people who have a love for adventure and outdoor activities. The expertise was the most
favoured option to the management of the company and thus they hardly entertains any
applicants who does not have a knowledge of mountaineering. As said earlier, the company
has a large number of vendors all across the globe which adds a unique competitive
advantage for them. The manufacturing plant and the warehouse systems of the organizations
has been developed by the management of the business organization to ensure business
success. The company as o now has a number of offshore and onshore partners who are the
main suppliers and vendors of the enterprise.
Governance and alliances of the company
The management of the company has been in an expansion mode for quite some time
now and thus has been engaging in different kinds of alliances and partnerships with other
business organizations for a long time. The takeover of the organization by Australian based
super retail company has been one step towards its expansion. The takeover ensured the
expansion of the company to Australia and a number of different other countries. The alliance
in the overseas countries are basically formed with the help of the third party enterprises that
helps the management of the company to gain as strong base within the organization. The

8
MANAGEMENT
different partnerships and alliances of the enterprise also makes them a reputed and known
global company.
Core Capabilities and Competitive advantage
The company produces the most unique products in the market and its employment
principles has also been one of the most unique in nature. The following makes the
organization unique and also adds a sharp competitive advantage that helps to make it one of
the best globally.
Stakeholder and Ethics
Internal and External Stakeholders of the company
Both the internal as well as the external stakeholders of a company has a major role to
play in the success of the business organization. The internal as well as the external
stakeholders can have a positive impact upon the business. The internal stakeholders of the
business are mainly the employees of the organization who work for Macpac and the
managers and the supervisors of the organization. On the other hand, the external
stakeholders of the business organization are the ones who are responsible for the supply of
the raw materials and also the finished products.
Importance of the stakeholders
The stakeholders plays a major role in the success of the organization as because they
are the ones who are engaged in the providence of the raw materials as well as the different
types of the finished products to the customers of the organization. The stakeholders are
considered to be the most important part of the business and they are consulted by the
management before the implementation of any kind of business decisions and policies.

9
MANAGEMENT
Values and Ethical behaviour
The company provides great value for each of the different kinds of the products it
manufactures. The products are manufactured in the most extreme ways to make it
sustainable and durable in extreme conditions. The extreme conditions refer to the extreme
temperatures of the mountains. The company has formulated its own ethical values which are
generally the likes of the sourcing of the raw materials by means of delivery of the products
to the customers in the most efficient manner. Each of the employees of the company work
tirelessly to ensure success for the organization and thus are able to provide the best to the
customers. The relationship of the company goes beyond the national boundaries and the
management of the company has been able to establish a great relationship with the textile
suppliers in Italy, Vietnam, japan, Philippines, Taiwan, Korea as well as the Americas. Apart
from this the management has also in place a special compliance policy to outline the goods
for social use and provide a proper guideline to the suppliers and the vendors.
Conclusion
The following report has been one of the best examples for the identification of the
different kinds of the business perspectives of New Zealand. The report has highlighted the
study based on Macpac enterprise of the country. The selection of the company has been
suitable as because the company has been one of the most established business houses of the
country that has been producing unique goods for the ad venture loving people of the globe.
The uniqueness of the products and the marketing and sales of the company has helped them
to establish beyond the waters of New Zealand. The company has been able to promote its
presence in a number of different countries in Asia and Europe which has made them quite
famous. The providence of the stakeholder analysis as well as the ethical principles of the
organization has helped the report to be compact and effective. The information provided in
this report has also helped it to have a great scope.

10
MANAGEMENT
References
About Us | Macpac. (2019). Retrieved from https://www.macpac.co.nz/about-us.html
Chmiel, N., Fraccaroli, F., & Sverke, M. (Eds.). (2017). An introduction to work and
organizational psychology: An international perspective. John Wiley & Sons.
Cummings, S., & Bridgman, T. (2016). The limits and possibilities of history: How a wider,
deeper, and more engaged understanding of business history can foster innovative
thinking. Academy of Management Learning & Education, 15(2), 250-267.
Media Release: Macpac joins the ‘Outdoor Safety Retail Partnership with MSC. (2019).
Retrieved from https://medium.com/@nz_msc/macpac-joins-the-outdoor-retail-
safety-partnership-with-msc-c3e48e822670
O’reilly, J. (2017). Preparing for Catastrophe on the Polar Frontier: An Antarctic Field
Training Manual. Environmental Humanities, 9(2), 418-432.
Pech, R. M. (2015). Achieving the innovative edge in technology, engineering design, and
entrepreneurship. Journal of Innovation and Entrepreneurship, 5(1), 6.
Planet, L., & Bain, A. (2018). Lonely Planet Hiking & Tramping in New Zealand. Lonely
Planet.
Sverke, M. (Ed.). (2019). The future of trade unionism: international perspectives on
emerging union structures. Routledge.