Evaluating Macro Environmental Factors and Global Events Industry

This report examines the impact of the macro environment on the global events industry. It begins with an introduction and then delves into the positive and negative impacts of political, economic, social, technological, and environmental factors using PESTLE analysis. The report evaluates these macro environmental factors and their influence on the global events industry, providing recommendations for improvements and a SWOT analysis of a global event. Furthermore, it outlines the essential criteria for successful event planning, using the 2012 Summer Olympics as a case study, before concluding with a summary of the key findings and references.