Global Events: Macro Environment Analysis & Successful Planning

This report provides a comprehensive analysis of global events, focusing on the macro environmental factors that influence their planning and execution. It employs PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses to evaluate the success factors and potential challenges in organizing events such as the Asian Games 2006. The report identifies key recommendations for improvements, including leveraging technology and sustainable practices, and concludes by emphasizing the importance of considering both internal and external environmental factors for effective event management. Desklib offers similar solved assignments for students.

Global Events

Table of content
 Introduction
 PESTEL analysis
 Evaluation of macro environmental factors
 Recommendations for improvements
 SWOT analysis
 Criteria essential for successful planning of events
 Conclusion
 References

Introduction
Global events are those which are organised globally and
that includes bringing more people towards the event
which will be from different countries. For the global
events there are many organisations and different
organisers who makes a huge investment so as to make it a
successful one as organising a event is directly related with
the economy.

Macro environment Factors
 Political factors- Asian Games,
2006 was the world largest game
which was organised in Doha and
this helped a lot to the government
in terms of bringing revenue.

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 Economic factors- For the economic factor the main
negative impact which has been created by Asian
Games, 2006 was the increased amount of
expenditure which have been made from the
government.

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 Social factors- Organising an event which has
been made with the Asian Games, 2006 has
helped a lot in a fuller utilisation of resources
which were made idle.

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 Technological factors- The technology
have been developed a lot and for
providing the information to people now
the event organisers are taking the help of
social media to inform the people which is
the best use of it.

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 Environment factors- For the organising of an
event it will be very helpful to use the recycling
methods so that there will be less waste and so
that it does not impacts the environment.

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 Legal factors- Asian Games, 2006 was developed
with the formulation of every legal and regulatory
standards that are important to be followed.

Evaluate the macro environmental factors
 The macro environment factors creates an
huge impact on organising an event
because the political or the economical
factors at some time creates an negative
impact.

Recommendations for Improvements
 As the “Asian Games, 2006” was a complete success which was conducted in
Doha now there are more chances of making improvements in it.
 This will cover the use of technology which will be helpful to them in making it
more advance and the other is to develop some new ideas which will be unique
and different from the other games that have been organised till date.