Business Environment: Macro Factors Impact Analysis with Case Study
VerifiedAdded on 2022/11/29
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AI Summary
This presentation provides an analysis of the macro environment and its impact on business organizations, focusing on both positive and negative effects. It covers political, economic, social, and technological factors, using PESTLE and SWOT analyses of GM Motors and the BBC as case studies. The analysis highlights the importance of adhering to legal requirements and maintaining collaboration within organizations to ensure smooth operations and achieve market success. The presentation concludes that external variables significantly influence organizational performance, emphasizing the need for businesses to adapt to changing environments and leverage opportunities while mitigating risks. Desklib offers more solved assignments and resources for students.
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