This report provides an analysis of the global events industry, focusing on the impact of the macro environment. It examines how political, economic, and social factors influence organizational behavior and decision-making within the industry. The report discusses the positive and negative impacts of these factors, including government policies, taxation, economic growth, cultural differences, and health consciousness. A SWOT analysis is included to evaluate successful planning of global events, highlighting strengths such as cultural promotion and weaknesses such as potential security threats. The conclusion emphasizes the importance of understanding the macro environment for effective event planning, revenue generation, and cultural promotion. References to supporting research are also included.