Impact of Macro Environment on Global Events: A SWOT Analysis Report

This report examines the global events sector, focusing on the macro environmental factors that influence it. The report begins with an introduction to global events and their significance, followed by an analysis of the positive and negative impacts of the macro environment, including factors like physical, economic, political, and legal aspects. The core of the report is a SWOT analysis of the event industry, assessing its strengths, weaknesses, opportunities, and threats. The SWOT analysis provides insights into the industry's competitive landscape and potential for future growth. The report concludes with a summary of the key findings and emphasizes the role of event professionals in resource management and the benefits of various events on economic, social, and cultural levels. References from academic journals and publications support the analysis.

Global events

Table of Content
• Introduction
• Positive and negative impacts of macro environment upon international events sector
• SWOT Analysis
• Conclusion
• References

Introduction
Global events are performed as well as conducted at international level. Moreover, it is
also controlled and managed through events professional. This event are performed for
limited period which has a global reach, essential public investment as well as has a
direct affect upon population and also developed atmosphere . This presentation is
performed on London’s ExCeL Exhibition Centre which are already hosted several
global events. The topics that are going to be discussed in this PPT are macro
environmental factor and SWOT analysis.

Positive and negative impacts of macro
environment upon international events sector
Macro environments are stated as external elements like prison, technological, and
political and lots of others which impacts business enterprise’s performance and
capabilities. The outside aspect excellent and awful influences are discussed below:
• Physical and environmental factors
• Tourism and economical factors
• Political factors
• Legal factors

SWOT analysis
SWOT assessment is said as examine which assists entity for formulating effective
strategies and recommendations for destiny development. There are several
affirmative and unfavourable factors of occasion area. Similarly to this, there are
possibilities for similarly growth. So, it's far crucial for event location to decide its
effective common overall performance in addition to at same duration moreover get
entry to requirements for formulating a fulfilment planning for sports. Therefore, an
SWOT evaluation has been completed upon event region situations which is
probably referred to below:

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Strengths Weaknesses
Event sectors are prepared to develop able profitability through controlling
whole prices thru useless sports reductions.
Event industry’s managers are powerful in attracting new audiences for
maximising its productivity further to industrial agency.
In respective zone, the over head price like renovation, compliments prices
are typically excessive.
Within this market, the firm’s goodwill sometime will become a cause of
disputes between frame of employees member at work premises.
Opportunities Threats
For event organization, liberal policies are an opportunity as on this
enterprise may also able to find out its activities with out troubles.
Occasion enterprise may additionally moreover obtain new similarly to
successful patron from external surroundings as a way to maximise its
popularity within several enterprise stakeholders.
Furthermore, respective enterprise can also collect sponsorships for various
programmes for earnings maximisation.
One of the key threats for event industry is sustainability possibility into
aggressive marketplace as at gift condition the hospitality are adversely
impacted from recession.
Moreover, the enhancing labour fee, infrastructure and masses of more are
threats for respective region as this may affects the firm’s earnings and
earnings.

Conclusion
Based upon the above report, it has been concluded that international level is performed
at higher level within which attention of huge people is obtain. Moreover, in this
event professional plays crucial role as well as accountabilities and also assure that
effectual usages of resources are processed in systematized way. Also, various forms
of events is performed which induces effective advantages in respect of economical,
social and cultural basis.

References
• Ogega, O. M., and et. al., 2020. Heavy precipitation events over East Africa in a
changing climate: results from CORDEX RCMs. Climate Dynamics. 55(3-4).
pp.993-1009.
• Ryan, S., and et. al., 2020. Depth structure of Ningaloo Niño/Niña events and
associated drivers. Journal of Climate, pp.1-65.
• Hamieh, N. and et. al., 2020. Hostility, depression and incident cardiac events in the
GAZEL cohort. Journal of Affective Disorders. 266. pp.381-386.

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