Analysis of Macro Environment and Business Operations

This report, prepared for the North London Chamber of Commerce and Enterprise (NLCCE), examines the impact of the macro environment and external factors on business operations, with a specific focus on Mark and Spencer. It begins with an introduction to the business environment, encompassing internal and external factors like political, economic, social, technological, legal, and environmental influences. A PESTLE analysis is conducted to evaluate the political, economic, social, technological, legal, and environmental factors affecting M&S. The report further explores the internal strengths and weaknesses of an organization, utilizing a SWOT analysis to identify opportunities and threats. The interrelationship between the internal strengths and weaknesses and external macro factors is then discussed, highlighting how factors like political regulations, changing customer preferences, economic fluctuations, and technological advancements affect M&S. The report concludes by summarizing the positive and negative impacts of the macro environment and the importance of SWOT analysis in understanding a firm's position within its external context. The report provides a detailed analysis of the business environment and how it affects business operations.

Business And
Business
Environment(Task
3and 4)

Content Table
 Scenario
 Introduction
 Positive and negative influence of macro environment upon
business operations.
 Internal strength and weakness of an organisation and their
interrelationship with external macro factors.
 Conclusion
 References

Scenario.
As per the scenario after the first business event went very well as member of
Trainee Business Analyst for the North London Chamber of Commerce
and Enterprise(NLCCE) again a lecture was asked by me to deliver on the
second business event which will be based on the discussion about the
impact of macro environment and external macro factors on business
operations and the interrelationship with internal strength and weakness of
an organisation.

Introduction
Business environment refers to the surrounding of an organisation which consist
of several internal and external factors like customers, technology, political,
suppliers etc. This presentation gives the brief about the Positive and
negative influence of macro environment upon M&S operations and about
the internal strength and weakness of an organisation and their
interrelationship with external macro factors.

Positive and negative influence of macro
environment upon business operations.
Macro external factors are those which are not under the control of an
organisation and such factor greatly impact both positively and negatively
to an organisation. It mainly includes political, social, technological,
economical, legal, environmental etc.

Continue...
PESTLE Analysis of Mark and Spencer
Political:
These factors are those which are run, managed and changed by he
government authority and changes in government rules and regulation
greatly impact on Mark and Spencer company
Economical:
These factors refers to the rising prices rate, involvement rate, foreign
exchange rate, economic growing forms etc.

Continue
Legal:
These factors refers to the aspect that every firm must carry out their
business operations in and ethical and legal manner.
Environmental:
This factors refers to the environment laws which are being framed
by the government like government has framed a law that every
organisation must take into consideration that the safety of
environment and should accordingly produce its goods and services.

Continue...
Social:
As mark and Spencer produce goods and services taking customer
preferences into consideration like the company render health food items.
Technological:
These factors refers to the advancement in technology and IT sectors.
Therefore changing in such factor impact positively and negatively on
Mark and Spencer.

Internal strength and weakness of an
organisation and their interrelationship
with external macro factors.
In order to exist and sustain in the competitive world it is very much
essential for every organisation to analyse and identify their strength
and weakness so that weakness can be overcome and opportunity
can be availed. Thus, ark and Spencer uses SWOT analysis
techniques in order to analyse its strength, weakness, opportunity
and threats.

Continue...
Strength:
First major strength of Mark and Spencer company is that it is
considered to be one of the most power full retail brand with a top
of the mind recall.
Second major strength is that Mark and Spencer perceives as “value for
money” due to the best quality and wide of of its products

Continue...
Weakness
Limited market share is its major weakness from which Mark and
Spencer suffer from and this is because it possess strong competition
from other retail brands.
Too much dependent on UK markets is is major weakness which limit
is sales revenue.

Continue...
Opportunity
Mark and Spencer can develop their websites so that large number of
people get influenced and attracted to get the product and services.