Report: Macro Environment, SWOT Analysis of Global Events Sector

This report examines the global events industry, focusing on the impact of the macro environment and providing a SWOT analysis. The report begins with an introduction, outlining the scope and objectives. It then delves into the positive and negative impacts of the macro environment, including factors such as legal, technological, and political influences. A detailed SWOT analysis is presented, highlighting the strengths, weaknesses, opportunities, and threats within the event sector. Strengths include competent event sectors, while weaknesses involve high overhead costs and potential for staff disputes. Opportunities encompass liberal policies and the ability to attract new customers, whereas threats consist of sustainability issues and rising labor costs. The report concludes by summarizing the key findings and emphasizing the importance of effective planning and management in the global events industry, which contributes to economic development. References are also included.

Global events

Table of Content
• Introduction
• Positive and negative impacts of macro environment upon international events sector
• SWOT Analysis
• Conclusion
• References

Introduction
Global events is stated as event of limited period which has an international reach, needs
vital public investment as well as have an effects upon population and develop
atmosphere. This event is implemented at international level because of that this is
basically managed as well as controlled through the professionals of events. This
presentation is based upon London’s ExCel exhibition centre; it is a known event sector
which conducted various events at international level. Topics covered in this presentation
are macro environment negative and positive impacts upon global events industry and
SWOT analysis.

Positive and negative impacts of macro
environment upon international events sector
Macro environments are stated as external factors like legal, technological, and political
and many others which impacts firm’s performance and functions. The external
factor positive and negative impacts are discussed below:
• Physical and environmental factors
• Tourism and economical factors
• Political factors
• Legal factors

SWOT analysis
SWOT analysis is stated as study which assists entity for formulating effective tactics
and policies for future development. There are several affirmative and adverse
aspects of event sector. In addition to this, there are opportunities for further growth.
So, it is vital for event sector to determine its effective performance as well as at
same period also access criteria for formulating a successful planning for events.
Therefore, an SWOT analysis has been performed upon event sector conditions
which are discussed below:

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Strengths Weaknesses
 Event sector are competent to develop competent
profitability through controlling whole costs by useless
activities reductions.
 Event industry’s managers are effective in attracting new
audiences for maximising its productivity as well as
business.
 In respective sector, the over head cost like maintenance,
compliments expenditures are generally high.
 Within this market, the firm’s goodwill sometime becomes a
cause of disputes between staff member at work premises.
Opportunities Threats
 For event industry, liberal policies are an opportunity as in
this firm may able to explore its events easily.
 Event industry may obtain new as well as competent
customer from external atmosphere which will maximise its
reputation within several business stakeholders.
 Moreover, respective industry can also acquire sponsorships
for various programmes for profit maximisation.
 One of the key threats for event industry is sustainability
possibility into competitive marketplace as at present
condition the hospitality are adversely impacted from
recession.
 Also, the enhancing labour cost, infrastructure and many
more are threats for respective sector as this will impacts the
firm’s profit and income.

Conclusion
Based upon above presentation, this has been concluded that global event industry is
developing rapidly which contributes in economic condition development through
gaining large returns. Moreover, there are various factors such as tourism,
economical, environmental and others that have positive and negative impacts upon
international events industry. Apart from this, SWOT analysis is performed which is
helpful in determining its effective performance as well as at same period also access
criteria for formulating a successful planning for events in effective and efficient
way.

References
• Ogega, O. M., and et. al., 2020. Heavy precipitation events over East Africa in a
changing climate: results from CORDEX RCMs. Climate Dynamics. 55(3-4).
pp.993-1009.
• Ryan, S., and et. al., 2020. Depth structure of Ningaloo Niño/Niña events and
associated drivers. Journal of Climate, pp.1-65.
• Hamieh, N. and et. al., 2020. Hostility, depression and incident cardiac events in the
GAZEL cohort. Journal of Affective Disorders. 266. pp.381-386.

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