Global Events: Macro Environment Analysis, Impact & Event Planning

This presentation explores the impact of global events on the macro environment, focusing on political, economic, social, technological, environmental, and legal factors. It analyzes how these factors influence decision-making and organizational behavior within the event industry, using examples such as the FIFA World Cup and Olympic Games. The presentation offers recommendations for minimizing negative impacts, including strategies for sustainability and cultural promotion. A SWOT analysis of the FIFA World Cup illustrates essential elements for successful event planning, emphasizing the importance of understanding event purpose, audience, venue selection, and effective budgeting. The presentation concludes by highlighting the dual positive and negative impacts of global events and the strategies necessary for successful event management. Desklib provides resources to help students understand this topic better.

GLOBAL EVENTS
PART B

TABLE OF CONTENTS
•Introduction
•Define The Positive And Negative Effect Of Global Events On Macro Environment Which Influence Decision
Making And Organizational Behaviours With Examples
•Analyzing Macro Environment Factors And Their Influence On Global Event Industry And How Such Factors
Can Affect Decision Making And Organizational Behaviours With Examples
•Recommendations For Improvements And Strategies For Reducing Negative Impact
•Swot Analysis To Examine And Assess Essentials For Successful Planning Of Events
•Evaluation Of Criteria Essential For Successful Planning Of Events
•Conclusion

INTRODUCTION
•Event refers to the gathering of populace art at a determined place and time.
•Global event is an event which is organized where people come from different countries from around the world.
Some of the popular global events are- London Fashion Week, FIFA World Cup, Sundance Film Festival, Coachella
and many others. Such events attract higher attention of media.
•This PPT will highlight the macro environment and their impact which will influence decision making and
organizational behaviours.

DEFINE THE POSITIVE AND NEGATIVE EFFECT OF GLOBAL EVENTS
ON MACRO ENVIRONMENT WHICH INFLUENCE DECISION MAKING
AND ORGANIZATIONAL BEHAVIOURS WITH EXAMPLES
• Macro environment is the condition which exist in the economy. Macro environment is responsible for creating
an impact on business decisions.
• In context of global event, the impact of macro environment has been explained below:
Political
factors
Economic
factors
Social factors Technological
factors
Environmental
factors
Legal factors

CONTD.
• Political factors- Political factors such as change in government policies,
tariff and political conflicts create an impact on the event industry.
• Economic factors- Economic factors such as economic growth, interest
rate, inflation rate and disposable income of consumers in business is also
responsible for creating an impact on decision making and organizational
behavior within the event industry.
• Social factors- Social cultural factors such as- demographic factors,
consumer behavior pattern, shared culture, as well as preference of
population creates an impact on the decisions formed by the event industry.
• Technological factors- Technological factors such as change in technology,
innovation and advancements are some of the factors which influence
decision making and behaviours in the event industry.

CONTD.
•Environmental factors- Some of the environmental factors such as weather
conditions, temperature, pollution and climate change are responsible for influencing
the decision making of organization and culture of the event industry.
•Legal factors- Legal factors such as license and permits, industry regulations, labor
laws and intellectual property are some of the legal factors which define the link
between the legal and political factors.
•For example, the global events such as FIFA World Cup, Olympic games and other
global events creates positive impact which can be seen through the contribution in the
economic growth and bring inspiration which can be seen through the positive changes
in socio-cultural factors.

ANALYZING MACRO ENVIRONMENT FACTORS AND THEIR INFLUENCE
ON GLOBAL EVENT INDUSTRY AND HOW SUCH FACTORS CAN AFFECT
DECISION MAKING AND ORGANIZATIONAL BEHAVIOURS WITH
EXAMPLES
•Macro environment is the composition of different factors which are
responsible for creating an impact on the business environment.
•These factors are responsible for manipulating decision and due to any
change in socio-cultural, technological, economic or legal factors, this
can lead to change in the event and overall event industry operations.
•Political factors such as governmental policies and political influence
are responsible or influencing the decision making and culture if the
event and while event industry. For example, the fashion trends can be
easily politically influenced.

CONTD.
• Economic factors such as inflation rate are some of the factors which creates negative impact.
For example, the FIFA world cup can drive opportunities for economy to enhance and
strengthen their economic position due to attraction of greater number of audiences for the
global event. Such factors create positive impact on the overall economy and event industry.
•Socio- cultural and technological factors are also responsible for enhancing the value of the
economy.
•For example, the use of advanced technology in the Olympic games can be helpful for
increasing employment opportunities for temporary basis and create long term investment for
the economy. The sociocultural factors can be promoted through such global evet which will
define the values and culture of the place.

RECOMMENDATIONS FOR IMPROVEMENTS AND
STRATEGIES FOR REDUCING NEGATIVE IMPACT
Some of the strategies which can be helpful for improving and minimizing the negative impact of forces in
context of the global events are listed underneath:
Reduce, reuse
and recycle
Promoting
local services
Create positive
infrastructure
legacy
Expanding
cultural
perspective
Using
proactive
approach

SWOT ANALYSIS TO EXAMINE AND ASSESS
ESSENTIALS FOR SUCCESSFUL PLANNING OF
EVENTS
• SWOT analysis is a framework which is used to identify the internal (strengths and weakness) and
external (opportunities and threats) factors of the business environment.
• A SWOT analysis of FIFA world cup, in order to understand the essentials of successful planning of an
event has been discussed below:
STRENGTHS
• Brand image
• Strong broadcasting and marketing
WEAKNESS
• Accusation of corruptions
OPPORTUNITIES
• Establish academies for
development of the game
THREATS
• Threat of corruption

EVALUATION OF CRITERIA ESSENTIAL FOR
SUCCESSFUL PLANNING OF EVENTS
Some of the key elements which are essential for successful planning of a global event are discussed
below:
Understand
the purpose of
event
Know your
audience
Selection of
right venue
Plan a layout
and follow
timeline
Create
attractive
content for
grasping
customer
attention
Design and
share the
message of
the event with
innovative
approach
Negotiating
and effective
budgeting

CONCLUSION
• From the detailed analysis of the information quoted in the PPT supported in understanding the impact of
global events on different levels. Global events are the events and gathering of massive number of audiences
which can be a part if the event in different firms.
• There are various forms of events and these events are responsible for creating positive as well as negative
impact on the macro and micro environment. There are various strategies which are formed by the event
industry in order to plan a successful event.