Evaluating Macro Factors and Planning Successful Global Events

This report provides an analysis of global events, focusing on the impact of macro environmental factors such as political, technological, economic, environmental, and cultural influences on the event industry. Using the FIFA World Cup 2018 as a case study, the report evaluates both positive and negative impacts, offering recommendations for improvements in event planning. The report also utilizes a SWOT analysis to assess strengths, weaknesses, opportunities, and threats associated with mega-events. Specific criteria for successful event planning, considering both internal and external factors, are discussed, emphasizing the importance of community perception and return on investment analysis. The report concludes that effective management and strategic planning are crucial for attracting global audiences and contributing to economic growth. Desklib provides access to this and other solved assignments for students.

Global Events

Table of content
 Introduction
 Effect that the positive and negative impacts of the global events
 Evaluate the macro environmental factors, their influence on global events industry
 Provide recommendations for improvements and solutions for a specific event
 SWOT Tools
 Specific criteria for the successful planning events for both internal and external
environment
 Conclusion
 References

Introduction
Global events are the kinds of events organised at the global
level for a limited time period, these kind of events creates a
global reach and attract large number of audience around the
globe and media attention as well.

Macro environment
The global events includes various types like mega events
organised at the global level impacted by the various
internal and external factors. FIFA world cup 2018 which
was organised in Russia, which is considered to be one of
the mega events.

Political factors:
 One of the essential external directly influence the
mega events like FIFA world cup 2018. These kind of
events are organised at the global level, leading to
attract large audience around the globe.
 FIFA world cup 2018, which is organised through
country bidding helps in reducing political tension
among different countries and creating positive impact.
But losing of any team also lead to creating political
tension and negative impact among countries.

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Technological factors:
Mega events also has huge impact on the technological
factor. Use of FIFA world cup uses various technology to
attract large number of audience. The use of technology
makes it easier for the event industry to directly
communicate with the target event attendees or the target
audience around the globe leading to create positive
impact. But many mega events has used the technology
for the wrong use leading to create negative impact.

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Economic factors
 The mega events like FIFA world cup, 2018 are organised
at the global level attracting large number of audience and
media attention. The main focus is to recover the cost and
investment at huge level. Organising these kind of events
creates positive impact on the growth and development of
the economy. Increase in the travelling cost, or travelling
restriction for the participants or audience will create
negative

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Environment factors:
The mega events also create huge impact on the
environment. Mega events like FIFA world cup
focusing on economic or balanced sustainability will
help them to create positive impact on the environment.
But not following the sustainability and continue to run
down the environmental capital will directly create
negative impact on the environment.

 Cultural factors
The mega events like FIFA world cup,
2018 has huge impact on the cultural
factors. These kind of events are
organised on the global events having
huge fan following around the globe
with different culture. These mega
events helps in uniting different culture
at single platform, promoting diversity
and creating positive impact. But fans of
different teams with different
background sometimes lead to creating
negative impact all together.

The macro environmental factors, their
influence on global events industry
There are various external factors present at the
international level facing negative and positive
through mega events like FIFA world cup. The
various factors include the political, technological,
environmental, economic and legal factors. These
kind of changes in these factors leads to
unfavourable environment for the event industry to
organise the mega events.

Provide recommendations for improvements for
a specific event
 It is recommended that before organising, the event
industry needs to analyse all the internal and
external factors present at the global level. This will
help them to avoid any kind of barriers and
overcome difficulties.