Evaluating Macro Factors and Planning Successful Global Events
VerifiedAdded on 2023/06/18
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This report provides an analysis of global events, focusing on the impact of macro environmental factors such as political, technological, economic, environmental, and cultural influences on the event industry. Using the FIFA World Cup 2018 as a case study, the report evaluates both positive and negative impacts, offering recommendations for improvements in event planning. The report also utilizes a SWOT analysis to assess strengths, weaknesses, opportunities, and threats associated with mega-events. Specific criteria for successful event planning, considering both internal and external factors, are discussed, emphasizing the importance of community perception and return on investment analysis. The report concludes that effective management and strategic planning are crucial for attracting global audiences and contributing to economic growth. Desklib provides access to this and other solved assignments for students.
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