This report provides a comprehensive analysis of the macro environment's impact on the global events industry, focusing on the Comrades Marathon as a specific example. It uses PESTLE and SWOT analyses to evaluate the influence of political, economic, social, technological, environmental, and legal factors on event planning, decision-making, and organizational behavior. The report offers recommendations for maximizing profit and minimizing adverse effects, emphasizing the importance of inclusive management policies, collaboration with host governments, and promotion of local games. It also critically evaluates the criteria for successful event planning, highlighting the role of global events in the tourism industry and their contribution to a country's economy. The document concludes by stressing the need for continuous improvement in event policies to attract a larger worldwide audience and increase revenue and profitability.
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