Evaluating Macro Factors in Global Events: Impacts and Improvements

This report provides a comprehensive analysis of global events, focusing on the macro environmental factors that influence their planning and execution. It evaluates the social, cultural, physical, and environmental impacts, both positive and negative, of global events like the 2015 World Championships in Athletics. The report further examines the influence of these factors on decision-making and organizational behavior, highlighting the importance of strategic planning to leverage positive impacts and mitigate adverse effects. Recommendations are offered for improvements, including leveraging technology and strengthening community engagement. A SWOT analysis of a specific event identifies strengths, weaknesses, opportunities, and threats, emphasizing the need for robust event planning criteria, including goal setting, team organization, and budget management. The report concludes that understanding and evaluating macro environmental factors is crucial for the success and economic benefit of global sports events.

Part 2
Global
Event

Table of Contents
Introduction
Evaluate the macro environmental factors
Positive and negative impacts of the global events have on the macro environment
Influence on decision-making and organizational behavior
Recommendations for improvements to minimize adverse impacts and maximize profit
SWOT analysis on a specific event
Criteria essential for the successful planning of events
Conclusion
References

Introduction

Global events can be defined as the events which are
conducted on an international basis. These are of different
types such as sports events and business events along with the
community events and many more. Event chosen for the
following presentation is the 2015 world championships in
athletics. It is the 15th edition of the IAAF world
championships.
Conti…

Evaluate the macro
environmental factors

 There are various macro environmental
factors which affect global sports events.
 Social and cultural is one of the macro
environmental factors which includes the
society and backgrounds of an individual.
Conti…

Conti…

Positive and negative impacts
of the global events have on
the macro environment

 Positive impact of social and cultural factors is
the privatization of traditions. Negative impact
is the manipulation of the community.
 Positive impact of physical and environmental
factors is the providing models for best practice.
Negative impact is the environmental damage.
Conti…

Conti…

Influence on decision-making
and organisational behaviour

Positive and negative impact of macro environmental factors
influences the decision making in organisational behaviour. This is
because if there is a positive impact then decision making will be
strategic in nature and if there is a negative impact then decision
making will be according to the behaviour of the organisation.
Organisational behaviour strategies are totally dependent upon the
positivity and negativity of the macro environmental factors for better
decision making (Shipway and Miles, 2019).
Conti…