Evaluating Macro Factors in Global Events: Impacts and Improvements

This report provides a comprehensive analysis of global events, focusing on the macro environmental factors that influence their planning and execution. It evaluates the social, cultural, physical, and environmental impacts, both positive and negative, of global events like the 2015 World Championships in Athletics. The report further examines the influence of these factors on decision-making and organizational behavior, highlighting the importance of strategic planning to leverage positive impacts and mitigate adverse effects. Recommendations are offered for improvements, including leveraging technology and strengthening community engagement. A SWOT analysis of a specific event identifies strengths, weaknesses, opportunities, and threats, emphasizing the need for robust event planning criteria, including goal setting, team organization, and budget management. The report concludes that understanding and evaluating macro environmental factors is crucial for the success and economic benefit of global sports events.

Part 2
Global
Event

Table of Contents
Introduction
Evaluate the macro environmental factors
Positive and negative impacts of the global events have on the macro environment
Influence on decision-making and organizational behavior
Recommendations for improvements to minimize adverse impacts and maximize profit
SWOT analysis on a specific event
Criteria essential for the successful planning of events
Conclusion
References

Introduction

Global events can be defined as the events which are
conducted on an international basis. These are of different
types such as sports events and business events along with the
community events and many more. Event chosen for the
following presentation is the 2015 world championships in
athletics. It is the 15th edition of the IAAF world
championships.
Conti…

Evaluate the macro
environmental factors

 There are various macro environmental
factors which affect global sports events.
 Social and cultural is one of the macro
environmental factors which includes the
society and backgrounds of an individual.
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Positive and negative impacts
of the global events have on
the macro environment

 Positive impact of social and cultural factors is
the privatization of traditions. Negative impact
is the manipulation of the community.
 Positive impact of physical and environmental
factors is the providing models for best practice.
Negative impact is the environmental damage.
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Influence on decision-making
and organisational behaviour

Positive and negative impact of macro environmental factors
influences the decision making in organisational behaviour. This is
because if there is a positive impact then decision making will be
strategic in nature and if there is a negative impact then decision
making will be according to the behaviour of the organisation.
Organisational behaviour strategies are totally dependent upon the
positivity and negativity of the macro environmental factors for better
decision making (Shipway and Miles, 2019).
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Recommendations for
improvements to minimise
adverse impacts and maximise
profit

 It is recommended that organisations must leverage
that technology and plan surprises unexpectedly.
 Organisation must strengthen the community and
participants by not only giving the first impression
but also the second impression as well in an
attractive and attention gaining manner.
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SWOT analysis on a specific
event

 Strengths of the event includes that it is one of the well known global
events held in China. It has attracted a large number of audiences.
 Weaknesses of the event include the financial issues and reputation in
the marketplace.
 Opportunities of the event include the adoption of advanced technology
so that implementation can be successful.
 Threats of the event include the environmental hazards and backing out
at the end time of the participants (Krishnamurthy and Srikant, 2018).
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Criteria essential for the
successful planning of events

 There are different criteria which are essential for successful
planning of the events such as the most important is the
development of events of goal and objective.
 Organising the entire team and establishing the budget is
essential. Setting the date and booking the suitable value is
necessary.
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Conclusion

It is concluded that global sports events are an important
concept to learn and study as it is benefiting the economy
in a greatest manner. It also benefits the individual
organization that is the host and conducting the specific
event on an international basis. Therefore it is important
to analyze and evaluate the macro environmental factors.
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References
 Kalinina, O., Suschenko, V., Shchegolev, V. and Barykin, S., 2018. Logistic development and use of
personnel motivation system based on the chosen strategy of sports organization. In MATEC Web of
Conferences (Vol. 193, p. 05063). EDP Sciences.
 Krishnamurthy, M.G. and Srikant, C., 2018. Sports Management. JNNCE Journal of Engineering &
Management (JJEM). 2(2). p.103.
 Miles, L. and Shipway, R., 2020. Exploring the COVID-19 pandemic as a catalyst for stimulating
future research agendas for managing crises and disasters at international sport events. Event
Management. 24(4). pp.537-552.
 Parent, M.M. and Ruetsch, A., 2020. Managing major sports events: Theory and practice. Routledge.
 Rapoport, L.A., Kharitonova, E.V. and Markova, A.S., 2021. Major sports events: Regional
development catalyzing effects. Theory and Practice of Physical Culture. (7). pp.67-69.
 Shipway, R. and Miles, L., 2019. Reputation and perceived resilience in developing countries bidding
for major sports events. Reputation and image recovery for the tourism industry, pp.148-164.
 Yıldız, K., Yumuk, E.D. and García-Fernández, J., 2021. Why should we need innovation in sports
management?. In Innovation and Entrepreneurship in Sport Management. Edward Elgar Publishing.