Business Environment Analysis: Macro Factors Affecting NATWEST Bank

This report provides an analysis of the business environment affecting NATWEST Bank, considering both external and internal factors. It emphasizes the importance of understanding components such as customers, suppliers, competitors, government regulations, and market trends. The report highlights various macro factors, including political, economic, social, technological, legal, and environmental elements, and their impact on NATWEST Bank's operations. It concludes that the business environment plays a crucial role in the success of any organization, whether private, public, or voluntary, and underscores the need for businesses to adapt to dynamic conditions and demands.

Task 3
Business and
Business
Environment

Introduction
Business environment consist external and internal
factors that affect the operations of the organization.
It includes some components such as customers,
suppliers, competitors, government legislations and
market trends.

Macro factors affect business operations
There are various external and internal factors
which affect the activities and operations of the
business.

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Political factors
NATWEST bank is internationally provide their
financial services in many countries. Rules,
regulations and legislations which are opposed by
the government have to be followed by the cited
bank.

Economical Factor
This components are include change in many rates
such as inflation rate, foreign exchange rate and
interest rate which are important for economic
condition of a country.

Social factor
According to this factor choices and preferences of
peoples are dynamic in nature so it is important to
make strategies and plans which helps to analyse
demands of different customers.

Technological factors
• Innovation and technology plays a vital role in
the success of accompany.
• It provide competitive advantage to the
company.

Legal factor
• There are various laws and legislation related
• to the business.
• These rules and policies having positive and
• negative impact on business.

Environmental factor
• Environment of country is not under control by
the cited bank because it unpredictable.

Conclusion
As per this report it can be concluded that
environment is play very important role in the for
any kind of business. There are many kinds of
organizations are available such as private, public
and voluntary.

References
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Chen, Y. S., 2010. The drivers of green brand equity: Green brand image, green
satisfaction, and green trust. Journal of Business ethics. 93(2). pp. 307-319.
Welter, F. and Smallbone, D., 2011. Institutional perspectives on entrepreneurial
behavior in challenging environments. Journal of Small Business Management.
49(1). pp. 107-125.