Global Events: Macro Impacts, SWOT & Successful Event Planning

This report provides a comprehensive analysis of global events, focusing on the positive and negative impacts of macro environmental factors through the PESTLE framework. It examines the influence of these factors on the global events industry, particularly concerning technological advancements and their role in event organization. Recommendations are made for improving specific events, such as the FIFA World Cup, through innovation, technology, and community involvement. A SWOT analysis is conducted to evaluate the strengths, weaknesses, opportunities, and threats associated with such events. The report also identifies essential criteria for successful event planning, emphasizing the importance of social media, post-event surveys, and technological integration. Ultimately, the report concludes that global events play a crucial role on an international level, and effective planning requires a thorough understanding of both internal and external environments, as well as strategic consideration of potential opportunities and threats. Desklib provides past papers and solved assignments to aid students in their studies.

Global Events

Table of Content
 Introduction
 Positive and negative impacts of global events have on the macro environment
 Macro environmental factors, their influence on global events industry
 Recommendations for improvements for a specific event
 SWOT Analysis of specific event
 Criteria’s which are essential for successful planning of events
 Conclusion
 References

Introduction
 Global events are those events which are organised for limited
time duration which requires significant amount of huge
investment on a large scale.
 These events have global reach and also have impact on
population and on built-up environment.

Positive and negative impacts of global events
have on the macro environment
Positive and negative impacts of global events on macro
environment has been described through PESTLE analysis:
 Political Factors: This factor talks about the political
condition of the country which include tax regulations, trade
restrictions and reforms, environmental regulation and
tariffs. These factors also determine that that to which extent
a government can influence an industry or company.

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There are some trade barriers that create hindrance in the way business operations
have conducted themselves. Under this factor, by organising Fifa world cup on such
a large scale, the regulations got combined into positive manner and trade
restrictions act as negative factor for this particular kind of event.

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 Economic factors: These factors include interest, economic growth /decline,
inflation and wage rates, exchange and cost of living. These factors act as key
determinants in terms of economic performance that can also directly impacts a
company and also have resonating effects on long term basis.

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 Sociological factors: These factors include cultural norms and expectations, growth rates of
population, distribution of age, consciousness related to health, career attitudes, health and safety.
These factors are generally important for marketers as they target certain customers. They also
highlight about the local workforce and about its zeal to operate into certain circumstances.

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 Legal Factors: These factors include access to materials, quotas, resources, imports/exports and
taxation. These factors both have internal and external sides. There are certain laws that have an
impact on the environment within a country. Legal analysis is important from both aspect which
will help in terms of proper framing of strategies and planning.

Macro environmental factors, their influence on global events industry
According to technological factor of PESTLE analysis,
event industry has to make decision of their process of
working according to technological changes. Event
industry can make their work into more organised
manner through use of apps and updated version of
technology.

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 There are certain apps which act as key role in terms of organising the event into
more appropriate manner. For example, NTT electronics HV9100 series
AVC/H.264 HDTV/SDTV were installed at all of the ten stadiums in the republic
of South Africa at which games were held for the 2010 Fifa world cup to
contribute video from the stadiums to the IBC(NTT Electronics). With support of
technological trends the events also create hype on large scale due to which it is
easier to attract people on large scale.

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Event industry can take decision into more accurate and appropriate manner with
support of different kinds of devices like AI technology, digital tools and software.
These technologies help in interpreting data from social media platforms and also
help in understanding consumer interests as well. So new technologies create a great
impact in terms of organising events into more appropriate and organised manner.

Recommendations for improvements for a
specific event
Global events includes various kinds of events such as sport events
like Fifa world cup, cultural events etc. Fifa world cup can be
organised in a more structured form and with support of latest devices
the big crowd can be managed into effective manner.