Impact of Macro Environment on River Island's Business Operations

This report examines the influence of the macro environment on River Island's business operations. It delves into the application of SWOT and PESTLE analyses to understand the internal and external factors affecting the company. The report considers the impact of economic, political, social, technological, legal, and environmental factors on River Island's strengths and weaknesses. It emphasizes how government regulations and taxation can affect the business. Additionally, it highlights the importance of understanding these factors when expanding into new markets. The report references academic sources to support its analysis, providing a comprehensive overview of the challenges and opportunities within the business environment.

Business & the Business Environment

Positive and negative impact of macro
environment upon the business operations
Macro environment is the situation which exist in economy as whole instead of particular sector and region. It
involves trends in gross domestic product, inflation, employment, spending, monetary policy and fiscal policy.
This environment can be defined as PESTLE analysis of business environment. This analysis directly impact upon
the operations and activities of River Island.

Internal and external analysis of specific
organization in relation to determine the strength
and weakness
 Internal analysis means SWOT analysis which aids to determine strength and weakness,
creating the opportunities and reducing the threats of organization. It is the strong tool of
analysis which is provided to uncover and effort the chances that can be utilized to raise
operations of River Island

Strength and weakness interrelate with external
macro
 The external factors such as political, social, economic, technological, legal and
environment that are interrelated with strength and weakness of River Island.
Government rules and taxation are highly effected upon the strength and weakness of
firm. If the company want expand their business in the new market, so that rules and
regulations of that nation will be effected on operations and business of River Island.

REFEREENCES
 Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business
environment: Knowledge management and knowledge management technology. Elsevier.
 Hillary, R. ed., 2017. Small and medium-sized enterprises and the environment: business imperatives.
Routledge.
 Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a globalizing
business environment. Procedia-Social and Behavioral Sciences. 150. pp.35-45.

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