Macro and Micro Environment Factors in Successful Event Planning

This presentation provides a comprehensive analysis of the macro environment and its impact on the events industry. It begins by defining the macro environment and its key factors, including socio-cultural, economic, political, technological, demographic, and physical/ecological factors, emphasizing their uncontrollable nature and dynamic influence on business success. The presentation then discusses global events, highlighting their potential positive and negative impacts on economies and societies, using examples such as Brazil Carnival, political elections, and environmental festivals. It further explores how macro environment factors, such as socio-cultural values, ecological conditions, and political landscapes, directly influence the events industry, affecting event feasibility, awareness campaigns, and investment opportunities. The presentation includes a SWOT analysis of an exhibition event, detailing strengths, weaknesses, opportunities, and threats, and how this analysis aids in planning and mitigating risks. Finally, it examines the impact of both internal (micro) and external (macro) factors on successful event planning, emphasizing the importance of employee execution, organizational objectives, and adaptation to environmental changes. The presentation concludes that analyzing environmental factors and conducting a SWOT analysis are crucial for effective event planning and execution. Desklib provides students with access to similar presentations and solved assignments for enhanced learning.

MACRO ENVIRONMENT
AND ITS IMPACT

Macro Environment
 It is a set of environmental factors that
affect the economy as a whole and also
influences the business growth. These
factors are uncontrollable for a business.
 There are six factors of macro
environment are Socio-cultural factors,
Economic factors, Political factors,
Technological factors, Demographic
facts, Physical and ecological factors.
 Macro environment affects the
business’s success and development.
This is a very dynamic environment
which changes very frequently

Global Events
 The events which are on global level for the
reach of population all over the world are
termed as Global events .
 This events need huge public investments
and high security for conducting them.
 The global events provide opportunities
and helps in development and growth of the
people such as Olympics, workshops, etc.
 Few global events might affect the lives of
people such as a volcano eruption, Israel
nuclear program, demonetization etc.

Global events :- Its impact on macro
Environment
 All the events in the world have a positive & negative impact on the
host, economy and the investors . The event managers have to analyse
the impact and try to get best outcome from the events .
 For example , Brazil Carnival , trade fairs , concerts influence the
people as well as it enhances the knowledge about the culture, religion ,
cultural practices , etc.

Global events :- Its impact on macro
Environment (Continued..)
 Other impacts of events might include improvement in the investment
opportunities , laws and rules. The events by the political parties or politicians
affect the environment negatively as well as positively. Political factors
influence the different areas of market .
 For example , Election of Joe Biden as president of US , as after elections
industrial policy affected and the Brexit, withdrawal of UK from EU .

Global events :- Its impact on macro
Environment (Continued..)
 Ecological and environmental events influences the communities and the
people to save environment and avoid destruction of the natural resources .
Various events and days are celebrated to create awareness in people .
 For example , Burning Man festival in black Rock Desert of Nevada and
Green Festival of US , which encourages use of green products.

Global events :- Its impact on macro
Environment (Continued..)
 Events also contribute in development of countries, increase in
productivity of the countries. Tourism events impact the countries
generation of revenue from the tourist and also provide
competitive advantage to the markets.
 For example , Moscow Boat show , Miami Yatch Show , this
shows creates a image for the destinations and for travellers.

Influence of Macro Environment
factors on Events Industry
 Socio cultural factors :- Socio cultural factors include the belief
and core values of the society. It also includes the needs and
preferences of the population.
 The events enhances the cultures of the communities, create
awareness about the traditions and belief and also up bring the
local communities. It might also create negative image of society
or Manipulation in traditions of community.

Influence of Macro Environment factors
on Events Industry (Cont.…d)
 Physical and Ecological Factors :- These factors create awareness
about variations in the physical environment and assess the impact of
change in climatic conditions or ecological factors.

Influence of Macro Environment
factors on Events Industry (Cont.…d)
 In case of natural disasters or heavy rainfalls, conducting events
is not possible thus resulting in financial loss to the event
industry.
 Events like environment day , earth day create awareness among
the people about the effects of global warming , effect of
dumping of waste in water , etc.

Influence of Macro Environment factors
on Events Industry (Cont.…d)
 Political factors : Political environment includes the
political parties and government of the country . It
includes the laws , rules ideologies of political parities ,
etc.
 New industrial policies, laws or regulations may affect
the event industry in carrying on their operations
smoothly.
 Events by the political parties during elections or tie-ups
with other countries increases the opportunities for the
event industry.

Influence of Macro Environment factors
on Events Industry (Cont.…d)
 The events enhances the prestige of the country internationally.
 It creates investment opportunities in other countries . Event such
as US -China relations , affect the world economy and other
international relations.