Macy's Retail App Business Implementation Plan - SNHU MBA

This project provides a business implementation plan for Macy's Retail App, a major player in the retail market. The plan includes a detailed analysis of the global and U.S. retail markets, along with specific marketing strategies to enhance the app's performance and competitiveness. It addresses key considerations such as legal aspects, stakeholder and customer diversity, and the role of Corporate Social Responsibility (CSR). Furthermore, the project includes a financial planning section that outlines the necessary funding and investment strategies. The study aims to guide the company in implementing the business plan effectively, offering insights into potential challenges and solutions, ultimately aiming to improve the company's position in the competitive retail landscape and ensure the success of the Macy's Retail App.

MBA assignment
5/9/2019

Management 1
Executive summary
Implementation of the business plan is the process through which the strategies, as well as plans
of the company, get turn into the actions to the meet the objectives as well as goals of the
company. The report is prepared with the aim to form the business implementation plan for
Macys Retail App. The company is an American department store chain that came into existence
in the year 1858 by Rowland Hussey Macy. The company has the largest retail store in the
market of a new market and it offers the app. The mobile app of Macy's offers the variety of neat
benefits with shopping at the store from saving as well as deals to letting you search for the
store's offering and place an order through the app.
In the present era, the competition among the companies is increasing in the market which is deal
with by the company in offering the branded as well as price among strategies which has been
comprehended in the paper. The findings of the paper are related to the introduction of business
implementation plan, the global retail market analyses, USA market analysis, marketing
strategies for the company, the assumption required for the plan and factors that influence the
project that is discussed. In addition to this, the legal consideration that is required to consider for
company, the contribution of stakeholder and customer diversity in implementing the plan are
explained. The role-played by Corporate Social Responsibility (CSR) for the company Macys
Retail has been discussed. In the end, the financial planning related to the business is done to
determine the needs of the funds.