Macy's Business Implementation Plan: MBA 705 Capstone Project

This assignment presents a comprehensive business implementation plan for Macy's retail store. It begins with an introduction to Macy's, tracing its history and evolution. The plan then dives into the marketing strategies, including the use of b8ta shop-in-shops, modern market concepts, digital advertising, and market analysis. It also explores the marketing mix, detailing product offerings, place strategies, pricing policies, and promotional campaigns. The operational strategy section covers loyalty programs, expansion of off-price brands, and online assortment expansion. Finally, the plan includes the identification of NPV, IRR, and payback periods, concluding with a financial analysis based on forecasted performance, including budgeting and sales/revenue projections.

BUSINESS IMPLEMENTATION PLAN
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR’S NOTE

 Macy’s retail store- it was founded by Rowland hussy
Macy. It was inaugurated in between the year of 1843 and
1855.
 The brand moved to New-York (NY) in the early era of the
year 1858. The new store was addressed as the R. H. Macy &
co. On sixth avenue between 13th and 14th streets
Introduction

 The b8ta shop-in-shop which is located in
herald square makes use of reminiscent model
market @ Macy's.
Marketing strategy

 b8ta employees, This set of employees to make the customer
satisfied at nay point of time in regard to their consumption
query.
 B8ta offers a wide category of niche product offerings.
Marketing strategy

 Macy's modern market concept makes use of the cues from
its recent beauty makeover, with Macy's employees running
the kiosk rather than brand-specific employees.
Marketing strategy

 Digital based ads are being promoted to attract the interest of
the potential consumers. This is being undertaken to use the
marketing concept of Pull strategy.
 Macy’s store is one of the dominator and entertainment store
within the rival firms.
Marketing strategy

Market analysis (Continue…)

Market analysis (Continue…)

The reason behind Macy's fall, Macy's reported
holiday comps sales lower than estimates and
lowered full-year 2018 guidance.
Market analysis (Continue…)

Macy’s Inc. is a department store which has an different
product offering made for capturing the different age-
group from several brands like that of the Adidas, Nike,
Ralph-Lauren, Levi’s and Calvin-Klein.
Marketing Mix- Product (Continue…)

Its diversified product portfolio includes diversified
segments of products that are aimed at satisfying the
needs of the different segment of the consumers.
Marketing Mix- Product (Continue…)

Place in the marketing mix of Macy’s
Marketing Mix- Place (Continue…)