HND Business Level 5: Mad Motors Business Strategy Report

This report provides an in-depth analysis of Mad Motors' business strategy, focusing on strategic planning. It begins with an introduction to business strategy and its role in achieving goals. The report then examines Mad Motors' mission, vision, goals, objectives, and core competencies, emphasizing the importance of aligning these elements. It delves into the factors influencing strategic plans, categorizing them into micro and macro environments, and discusses the use of SWOT and PESTLE analyses. Furthermore, the report explores the effectiveness of techniques like the BCG matrix and SPACE analysis in evaluating business strategies. The conclusion highlights Mad Motors' financial strengths and competitive advantages within the context of its strategic approach.