Developing a Customer Experience Strategy for Madame Tussauds Istanbul

This report provides an analysis of a customer experience strategy for Madame Tussauds Istanbul, focusing on global customer segmentation, digital touchpoints, and digital customer experience across five digital marketplaces. It critically assesses digital activities and evaluates two customer experience models to enhance digital interactions. The report emphasizes the importance of understanding target markets and visitor dynamics for strategic business growth, concluding that a well-defined customer experience strategy is crucial for success. The document is available on Desklib, where students can find a wealth of study resources including similar assignments and past papers.