Magento 2: Analyzing Impact on E-Commerce Business Growth & Features

This report critically reviews the impact of Magento 2 on e-commerce businesses. It highlights Magento's features, such as customer segmentation, dynamic product relations, and visual merchandising, which enhance shopping experiences and boost conversion rates. The analysis covers how Magento increases sales and productivity by enabling business teams to create and schedule content updates, optimize product pages, and build responsive websites. It also discusses the technical support and cloud-based environment provided by Magento, emphasizing its promotional pricing, SEO capabilities, and site management features. The report concludes that Magento is a valuable tool for e-commerce organizations, offering a range of features to optimize their online presence and improve customer engagement.

Running head: IMPACT OF MAGENTO 2 ON E-COMMERCE BUSINESS
Impact of Magento 2 On E-Commerce Business
Name of the Student
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1IMPACT OF MAGENTO 2 ON E-COMMERCE BUSINESS
Table of Contents
Introduction..........................................................................................................................2
Critical review.....................................................................................................................2
Conclusion...........................................................................................................................6
References............................................................................................................................7

2IMPACT OF MAGENTO 2 ON E-COMMERCE BUSINESS
Introduction
Magento ecommerce focus on removing the boundaries as much as possible. It ultimately
aims to build bold and unique shopping experiences which will transform the ecommerce. It has
been designed mainly for rapid and cost effective innovation. The platform comes up with rich
and out of box functionality, enterprise performance and lastly business goals. It is mainly
required for keeping ahead in the strong and increasing complex ecommerce which are growing
in demand.
In the coming pages of the report, a critical review has been provided with respect to
impact of magneto on e-commerce business. The paper mainly provides detail information with
respect to features of the magneto and core features of Magneto.
Critical review
[1] C,Chen. Transitioning towards a Single Page Application for a fashion e-
commerce: Qualitative and quantitative analysis of the transition's impact on business
performance, 2017.
According to [1], Magento can easily provide huge number of benefits like customer
segmentation, dynamic product relation, instant purchase, staging of content and its preview,
visual merchandizing, responsive design of themes, integrated design themes, powerful admin
experiences. Magento helps in creating much better shopping experience for boasting their
conversation rates by displaying content and promotion. It can provide pricing to customer based
on certain number of properties like location, gender and history of orders. It focuses on large
number of things like lifetime value of purchase and its wish list. An individual can easily focus
on targeting large number of sites which are based on their products and are viewed like items in

3IMPACT OF MAGENTO 2 ON E-COMMERCE BUSINESS
cart. The ecommerce business should set up some rules which is required for understanding the
product for presenting the sell and cross sells. It is totally related to various kind of product to
each of the given customer. It mainly comes up with various kind of rules which are required to
administered by the help of condition based tool which allow in targeting products. It is mainly
required for increasing overall sales and average kind of order values. There should be an
improvisation with respect to conversion rate for returning to the customer. It is mainly done by
the help of new instant purchase option for checkout. There are large number of customers who
can make use of previously stored payment details for shipping the information. It is mainly
needed for skipping like checkout. It will make the whole process a bit faster and convenient for
mobile shoppers.
[2] D., Alami, M. Rodríguez, and S. Jansen, Relating health to platform success:
Exploring three e-commerce ecosystems. In Proceedings of the 2015 European Conference
on Software Architecture Workshops (p. 43). ACM, 2015, September.
It has been identified that [2], Magento will ultimately help in increasing the overall
sales and productivity which will lead the business teams for creating and preview. It will
ultimately lead to schedule of large range of content related updates without any kind of IT. It
ultimately helps in preview of different changes by given date for assuring flawless kind of
customer experience. It ultimately helps in optimizing the given timing along with impact on site
by understanding the changes. It carried out by the timeline dashboard. It can easily help in
deploying required updates at given time which is required for gaining efficiency.

4IMPACT OF MAGENTO 2 ON E-COMMERCE BUSINESS
[3] D., Johann, T. Greff, and D.,Werth. On the effect of digital frontstores on
transforming business models. In Proceedings of the 6th international symposium on
business modeling and software design. Rhodes (pp. 64-72) , 2016.
It has been analyzed from [3], that all the required products based pages are required for
providing much higher sales by giving product by the help of simple drop and drag. It focuses no
certain number of interface or even rules which is needed for ordering the products by the help of
seller, highest margin or even new edition. It mainly emphasizes on setting some number of rules
by ordering products by analyzing best seller and new edition. Certain number of time can be
easily saved by setting up of proper kind of rules of given categories. It mainly focuses on certain
number of attributes like brand or even price.
[4] B., Alexander, J.J., van Vuuren, M.T., Hermanus, M.R. Dassah, and R.B., Mason.
Project 2015/13: E-Retail in South Africa and the Impact on Skills Development in the South
African Retail Sector, 2016.
The fact has been analyzed that [4], Quickly aims to build a website which is required for
optimizing any device by giving design interference themes. The responsive themes can easily
adapt and adjust on the images, checkout and other option. It can easily display certain number
of features like fit in desktop, tablet and present mobile screen. The present themes are
considered to be touch friendly, easily customizable along with providing advantages for CEO.
Every e-commerce business focus on the fact of increasing the loyalty and reducing cost.
Magento is helpful in driving new growth for the e-commerce which comes up with various kind
of accounts. It can easily set up multiple layers and understanding the roles and responsibilities.
It focuses on price lists for ensuring that buyers can easily contract term for purchasing on

5IMPACT OF MAGENTO 2 ON E-COMMERCE BUSINESS
online. It ultimately results in offering payments on different accounts which will ultimately
result in sales.
[5] T.R. Fuller, and G.E, Deane. Anomaly Detection and Intelligent Notification.
In Future of Information and Communications Conference, 2018.
According to [5], there are large number of benefits which can be obtained from the team
of given experts which will help in succeeding an individual. Magneto comes up with technical
support which is provided on 24*7 which is needed for overcoming technical issues. It helps in
dedicating account managers for getting about the details of the business. It will ultimately help
an individual to get an idea the with respect to resources for the magneto based platform.
Magento emphasizes more on the e-commerce business instead of managing the IT
infrastructure. Magneto commerce comes up with cloud which tends to provide AWS based
environment. It has been mainly designed so that it provides support the deployment of Magneto
store. It comes up with high availability and scalability along with tool for delivering the
required performance. It is mainly done by the help of high speed CDN and tools for managing
overall performance. It can provide experiences for the present customer need.
[6] A., Botti and G., Maione. E-Commerce Platforms as Service Ecosystems. Open
Journal of Economics and Commerce, 1(2), pp.8-19, 2018.
The fact has been concluded from [6] that Magneto comes up with large number of
features like promotion and pricing, search engine optimization, site and content management,
catalogue management. Magneto can easily set up promotional pricing for some of the specific
stores and categories and lastly customer segment or even products. It focuses on use of coupons
codes which is needed for email and newsletter. It can easily customize and saving different kind

6IMPACT OF MAGENTO 2 ON E-COMMERCE BUSINESS
of panels for efficient management of task on regular interval. Magento provides much better
kind of shopping experiences along with segments and targeting. It can easily create much
powerful email based marketing which has been powered by data from live stores. Magento can
fully take control of the URL and URL rewrites. By the help of Magento, new kind of products
can be easily guided like an online process. Magneto can easily assign huge number of products
to some of the categories based on the given attributes.
Conclusion
The above pages of the report help us in concluding the fact that this report is all about
Magento which can help in overall growth of the business. Magento mainly falls under the
category for both people and professional development knowledge. It can provide some kind of
lean developer which can easily handle Magento. It can easily have implemented by various
ecommerce organization so that they can provide cash spend on a web person department.
Magento can easily implement large number of things ranging markets to customer segment.
There are certain number of features that come in this open source Magento. It is mainly done so
that ecommerce website can optimize certain number of tools for the

7IMPACT OF MAGENTO 2 ON E-COMMERCE BUSINESS
References
[1] Transitioning towards a Single Page Application for a fashion e-commerce: Qualitative and
quantitative analysis of the transition's impact on business performance, 2017.
[2] D., Alami, M. Rodríguez, and S. Jansen, Relating health to platform success: Exploring three
e-commerce ecosystems. In Proceedings of the 2015 European Conference on Software
Architecture Workshops (p. 43). ACM, 2015, September.
[3] D., Johann, T. Greff, and D.,Werth. On the effect of digital frontstores on transforming
business models. In Proceedings of the 6th international symposium on business modeling and
software design. Rhodes (pp. 64-72), 2016.
[4] B., Alexander, J.J., van Vuuren, M.T., Hermanus, M.R. Dassah, and R.B., Mason. Project
2015/13: E-Retail in South Africa and the Impact on Skills Development in the South African
Retail Sector, 2016.
[5] T.R. Fuller, and G.E, Deane. Anomaly Detection and Intelligent Notification. In Future of
Information and Communications Conference, 2018.
[6] A., Botti and G., Maione. E-Commerce Platforms as Service Ecosystems. Open Journal of
Economics and Commerce, 1(2), pp.8-19, 2018.