Research Proposal: Magento 2 Impact on the Changing Ecommerce B2B

This research proposal investigates the impact of Magento 2 on the ecommerce business, focusing on its role in the current market and future opportunities, particularly within the B2B sector. The study addresses the challenges of implementing ecommerce platforms, such as high costs and complexity, and examines how Magento 2 offers practical solutions. It aims to evaluate Magento's significance in enhancing online services and improving consumer experience, formulating hypotheses to assess its impact. The research employs a mixed-method approach, integrating quantitative, qualitative, and empirical analysis through a sequential explanatory design. By reviewing relevant literature and outlining a detailed work plan, the proposal seeks to provide valuable insights and strategic recommendations for success in the evolving ecommerce landscape.

Research Proposal
Impact of Magento 2 on ecommerce business-“A changing landscape of B2B
business.”

Introduction
 This study will examine the impact of Magento 2 on the ecommerce
business in the current market.
 It will also highlight the future market opportunities and the
contribution of tools like Magento on ecommerce business.

Research problem
 The implementation of the Ecommerce platform is time-consuming and
complex, and the cost of management outweighs the revenue gains for
most new companies.
 It is possible to avoid the common mistakes made by the B2B
companies by developing suitable platforms that provide site structure
and reduces the overall cost of ownership.
 The study will evaluate this issue faced by most of the companies and
the way Magento has contributed to providing practical solutions for the
companies in the current and future scenario.

Research objectives and Hypothesis
 To examine the impact of Magento for providing online services to
consumers
 To evaluate the significance of Magento in the current and future
business scenario
 To recommend suitable strategies and services required for success in
the future ecommerce business
 H0: Magento does not have any significant impact on the consumer
experience
 H1: Magento enhances the consumer experience for companies using
the mentioned platform

Research Question
 What is the impact of Magento for providing online services to
consumers?
 What is the significance of Magento in the current and future business
scenario?

Literature review
 As stated by Sari et al. [4], internet has changed significantly and has affected
all facets of daily life due to the incorporation of cutting-edge technology.
 Internet has connected people globally and has significantly influenced the
way; companies operate their business in both local and global market.
 According to Chen [5], B2B can be stated as the interaction between two
firms, which will comprise of distributors, suppliers, consumers and agencies.
These are network organization working in complex environment.
 Botti & Maione [6] states that the change in the cultural environment has
affected the B2B ecommerce and upcoming trends keep on changing business
scenarios.
 The increase in the availability of the ecommerce options for the companies in
the market has increased the competition.

Research Methodology
 Mixed Method
 Pragmatism
 Quantitative, qualitative and empirical analysis
 Sequential explanatory
 Cronbach’s Alpha

Work Plan

References
 Ruiz R. Deployment of a software infrastructure for Ecommerce and business analytics in a small business(Bachelor's
thesis).
 Lin Y. Online store based on Magento E-commerce.
 Alami D, Rodríguez M, Jansen S. Relating health to platform success: Exploring three e-commerce ecosystems.
InProceedings of the 2015 European Conference on Software Architecture Workshops 2015 Sep 7 (p. 43). ACM.
 Sari JN, Nugroho LE, Ferdiana R, Santosa PI. Review on Customer Segmentation Technique on Ecommerce. Advanced
Science Letters. 2016 Oct 1;22(10):3018-22.
 Chen C. Transitioning towards a Single Page Application for a fashion e-commerce: Qualitative and quantitative
analysis of the transition's impact on business performance.
 Afzal A, Shafiq B, Shamail S, Elahraf A, Vaidya J, Adam NR. Assemble: Attribute, structure and semantics based service
mapping approach for collaborative business process development. IEEE Transactions on Services Computing. 2018
Feb 12.
 Botti A, Maione G. E-Commerce Platforms as Service Ecosystems. Open Journal of Economics and Commerce.
2018;1(2):8-19.
 Neumeyer X, Santos SC, Morris M. Poverty Entrepreneurs and Technology. In2018 IEEE Technology and Engineering
Management Conference (TEMSCON) 2018 Jun 28 (pp. 1-5). IEEE.
 Alami D, Rodríguez M, Jansen S. Relating health to platform success: Exploring three e-commerce ecosystems.
InProceedings of the 2015 European Conference on Software Architecture Workshops 2015 Sep 7 (p. 43). ACM.

Contd.
 Ruiz R. Deployment of a software infrastructure for Ecommerce and business analytics in a small business(Bachelor's
thesis).
 Lin Y. Online store based on Magento E-commerce.
 Alami D, Rodríguez M, Jansen S. Relating health to platform success: Exploring three e-commerce ecosystems.
InProceedings of the 2015 European Conference on Software Architecture Workshops 2015 Sep 7 (p. 43). ACM.
 Sari JN, Nugroho LE, Ferdiana R, Santosa PI. Review on Customer Segmentation Technique on Ecommerce. Advanced
Science Letters. 2016 Oct 1;22(10):3018-22.
 Chen C. Transitioning towards a Single Page Application for a fashion e-commerce: Qualitative and quantitative
analysis of the transition's impact on business performance.
 Afzal A, Shafiq B, Shamail S, Elahraf A, Vaidya J, Adam NR. Assemble: Attribute, structure and semantics based service
mapping approach for collaborative business process development. IEEE Transactions on Services Computing. 2018
Feb 12.
 Botti A, Maione G. E-Commerce Platforms as Service Ecosystems. Open Journal of Economics and Commerce.
2018;1(2):8-19.
 Neumeyer X, Santos SC, Morris M. Poverty Entrepreneurs and Technology. In2018 IEEE Technology and Engineering
Management Conference (TEMSCON) 2018 Jun 28 (pp. 1-5). IEEE.
 Alami D, Rodríguez M, Jansen S. Relating health to platform success: Exploring three e-commerce ecosystems.
InProceedings of the 2015 European Conference on Software Architecture Workshops 2015 Sep 7 (p. 43). ACM.

Contd.
 Noble H, Smith J. Issues of validity and reliability in qualitative research.
Evidence-Based Nursing. 2015 Feb 4:ebnurs-2015.
 Huda M, Jasmi KA, Mohamed AK, Wan Embong WH, Safar J. Philosophical
Investigation of al-Zarnūjī’s Taʻlīm al-Mutaʻallim: Strengthening Ethical
Engagement into Teaching and Learning. The social science.
2016;11(22):5516-9.