Maggi Noodles: Marketing Analysis, Strategies, and Market Position

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Added on  2021/04/05

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This report provides a comprehensive marketing analysis of Maggi Noodles, examining its product offerings, target market, and competitive landscape. It delves into the brand's marketing strategies, including its advertising campaigns, pricing, and distribution channels. The report also explores the company's market share, consumer behavior, and key competitors. It highlights the strengths and weaknesses of Maggi Noodles' marketing efforts, offering recommendations for improvements, such as packaging changes and enhanced safety measures. The analysis includes a discussion of the company's global presence, with a focus on the Indian market, and the challenges it faces. Overall, the report aims to provide insights into the brand's market position and strategies, offering recommendations for future success and sustainability.
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GROUP MEMBERS
KISHAN BHAGAT

NAYAN MANDAL

SIMRAN AGARWAL

AAYUSHI AGRAWAL

Noodles

“TASTE BHI HEALTH BHI
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INTRODUCTION
It’s a brand of Instant Noodles made by NESTLE India Ltd.
It was found by the Maggi family in Switzerland in the 19th
century by Julius Maggi.

Nestle launched Maggi for the first time in India in the year
1982.
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MARKETING STRATEGY
Promotional campaigns in schools.

New product innovation according to the needs of
the consumers.

Its price is quite reasonable than its competitors.
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MARKETING MIX
It comes in 12 different flavors like classic masala, tomato
chicken, atta noodles, chilli chicken, green chilli, peri peri, etc.

It comes in different sizes and prices:

maggi 2 minute noodles(chicken) : 95gms INR 12

maggi 2 minute noodles(curry) : 100gms INR 13

maggi 2 minute noodles(masala spicy) : 100gms INR 12.50

maggi 2 minute noodlesI(Veg atta) : 200gms INR 30

It also comes in cup.
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PLACE AND PROMOTION
It is popular in Australia, India, Brazil, Sri Lanka, Nepal, Malaysia,
Singapore, South Africa and New Zealand.

It promotes Maggi noodles as a healthy ready to eat and is
convenient food.

Maggi Noodles has concerned 60% of market share in India.

It uses visual ads, pamphlets, posters and social networking sites as
its marketing tools.
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COMPETITORS
Companies like Top Ramen, Indo Nissan, Ching’s, Sun feast launching a similar kind of product,
Maggi faced major competition in the market.

But in context of Nepal its major competitors are

> Wai Wai (CG group)

> Rum-pum (Asian Thai foods)

> 123 (Kwality products)
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RECOMMENDATION AND CONCLUSION
PACKAGING SHOULD BE CHANGED

THEY SHOULD FOLLOW STRICT SAFETY MEASURES BY TAKING CONSUMER’S HEALTH INTO
CONSIDERATION

THE CO. SHOULD MAINTAIN THE PREVIOUS TASTE WHAT THEY WERE PROVIDING
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THANK YOU……
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