Business Communication: Digital Plan for Magic Organica Pvt. Ltd.

This report presents a comprehensive digital communication plan for Magic Organica Pvt. Ltd., a company specializing in organic food products, aiming to establish a strong online presence. The plan addresses the increasing demand for organic products and the need for a robust e-commerce strategy. It details web objectives, including reaching a broad audience, offering affordable prices, and ensuring product variety while preventing fraud. The report outlines internet and social media marketing strategies, emphasizing convenient online purchasing, customer engagement through platforms like Facebook and Instagram, and cloud marketing techniques. A situational analysis, including SWOT analysis, identifies the company's strengths, weaknesses, opportunities, and threats in the competitive market. The strategy focuses on search engine marketing and optimization, affiliate programs, and building an opt-in email list for customer engagement. The report concludes with post-processing and monitoring recommendations to ensure continuous improvement and customer satisfaction. Desklib provides access to similar solved assignments and resources for students.

BUSINESS COMMUNICATION
SKILLS
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INTRODUCTION
 The brand will be named as Magic Organica Pvt.
Ltd. which will be aiming at the production and
sale of organic food products.
 There is a huge demand for the organic and the
natural products in the current market scenario.

ORGANIC PRODUCT

ORGANIC HEALTH DRINK
The strengths of the company are
the wide range of products. They
will be selling a wide variety of
organic food products from the
natural, fresh and direct extracts
of nature.
This will enable the company to
connect to a large number of
customers. Collaborating with the
e commerce departments in one
of the very advantageous
strategy for the company

WEB OBJECTIVES
 One of the most important aspects of creating a
web or digitalized media communication plan is
to connect with the target audiences. As the
company is dealing with organic food products
they have a huge target market base.
 The targeted customers belong to different age
groups starting from the children that are the
school goers, the teenagers, young adults, office
and business class people and also the elder or
senior citizen category of the community.
 Organic food products are very essential for the
proper growth and development of the human
body.

MAIN OBJECTIVES OF THE
COMPANY
 To reach out to a large number of audience
and satisfy their needs and demands
 To sale the products at affordable price so
that it can be afforded by customers
belong to different income groups
 To ensure that customers get to chose from
a wide range of products
 To ensure prevention against organic fraud

INTERNET MARKETING
 The main purpose of selecting this strategy is to
provide a very easy, convenient and time
optimizing method of buying and selling.
 This will help the customers to make their
purchases only after browsing through a catalogue
showing wide range of products.
 They will be able to see the products just be sitting
at one corner of their house, school or office.

SOCIAL MEDIA MARKETING
 Social networking sites like facebook, twitter and
instagarm have become large online shopping
platforms.
 Many companies post the direct links of their
products, current seasonal offers and other
discount offers in facebook or twitters.
 The customers are frequent and regular users of
these social media sites.

CLOUD MARKETING
 A very good ay of developing the digital
communication presence is by bringing
all the resources and product to one
single online media platform.
 Amazon.com is a very good example.
They have options for customers to
browse the website page through a
large number of products and then
make their purchases.

SITUATIONAL ANALYSIS
 The company
 In order to survive in this tough competitive market, it is of utmost
importance for the company analyzes the current existing situation.
 They have to focus over a large number of areas like appearance on search
engines, the keywords and the tags, opinions of customers, connection or
relevance of the company objective with the online content or the web
page and others. Magic Organica Pvt. Ltd is in a stage of developments.
They have very recently started their new e-commerce or their online
selling platform (Jackson and Ahuja 2016).
 Thus they have to undertake a large number of dynamic strategies in
order to give a tough competition to the other competitive firms. As per the
opinion of Regazzi (2015), content is king in case of the digital marketing
system. Thus the Magic Organica Company also has to adhere to this rule.
They have to develop a very rich content with all the information and the
key tags. Content is the first thing that customers will be seeing on the
digitalized platforms.
 Thus the content must be easy, crisp, informative and yet detailed
(Villeneuve and Pasquier 2017). This must be acting as a hook for engaging
the customers. The company will have to develop a proper web page with
all the necessary details of their products. This will help them in attracting
large website traffic.

PLATFORMS
 Search engine appearance is one of the most vital
aspects that the company has to focus upon. In order
to improve its online presence, the company will
have to make sure that they are making Search
Engine Marketing and Optimization.
 A strong SEO strategy, your company website will
become associated with the keywords used to find
your services. The other important platforms like
online shopping applications must be developed.
With gradual advancement, the company has to start
direct booking and shopping options from their own
website. This will be very helpful for them as they
will be able to attract more customers from all over
the world.

CONTD.
 Personalized approach to
campaigns will be a very good and
advantageous move for this company.
There are many customers in their
target market group particularly the
older people who would like to make
their purchases after taking a long time
to go through the details.
 Thus emails with a detailed description
of the products and the utilities obtained
from the same will be very helpful for
connecting with these people