Magic Planners App: Strategic Marketing Plan for Millennial Target

This report outlines a marketing plan for the Magic Planners app, designed to attract millennial users. The app aims to provide a comprehensive event planning solution, targeting youth segments with user-friendly features and functions. The plan includes a detailed marketing mix strategy, focusing on product, pricing, place, and promotion, tailored to the preferences of the target demographic. It also evaluates the use of digital marketing strategies, including e-marketing and m-marketing, to enhance the app's visibility and user engagement. By leveraging social media, influencer marketing, and cost-effective pricing, the Magic Planners app aims to establish a strong brand image and foster customer loyalty among millennials, creating opportunities for growth and profitability.

Marketing plan

Executive summary
Marketing plan is very important for a business organisation in order to be competitive
and achieve the success for the long term. Marketing helps in developing the strategies through
which the business maintain long lasting relation with the customers. To develop the good brand
image of the business marketing plays a vital role in developing the customer trust. This report
aims at developing various strategies that will increase the attention of the millennials towards
the app. Through this app the millennials will be exploring various new features and functions of
the app which will help in boosting probability for the Magic Planners. This app basically targets
the youth segments as they are more into the technology and marketing done through use of
internet will help the app to grow more rapidly. The following report will also focus on
marketing strategies that will help the Magic planners to work more effectively and effectively.
By adopting different tools of marketing such as Digital marketing, E- marketing and M-
marketing the respective app can be more user friendly and cost effective.

Table of Content.
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Give a brief description of the app that you want to introduce into the market. Explain its
features and functions. ................................................................................................................1
Explain the rationale for the app, why and how it would appeal to its target segment(s). ........2
Design a brand-new marketing mix for the app. You must specify the individual strategies that
you are recommending for the app. Justify all the strategies that you are recommending, based
on the segment(s) that you are targeting. ....................................................................................3
Evaluate how the organisation can use appropriate digital marketing strategies, including an
analysis of E-marketing and M-marketing strategies. Analyse how these strategies can
contribute to the success of your organisation.............................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is one of the most important aspects that helps business to achieve success. So,
marketing refers to strategy that a business implement to attract the customers towards its
product. It needs adequate market research and information which helps them to increase the
sales and achieve the targeted roles (Black and Schofield, 2018). Marketing plan should made
properly so that organisational objectives are achieved effectively and efficiently. Ocado group
plc is one of the British licenses grocery technology based company which is headquartered in
Hatfield, Hertfordshire, England, UK. It was founded by Jonathan Faiman, Jason Gissing and
Tim Steiner in April 2000. The company basically provides the end to end software solution to
other retailers that helps expansion of market share. The company is diversifying its function in
developing the app in event planning segments. The particular reports deals with event planning
app function and features along with the rationale for the app and how it appeal to its target
segments. It also includes the marketing mix strategy according to the market segment as well as
analysis of appropriate digital, E- marketing and M-marketing strategies towards the success of
the organisation.
MAIN BODY
Give a brief description of the app that you want to introduce into the market. Explain its
features and functions.
Every business organisation wants to diversify its operation to other field so that it can be
more innovative and customers also remain satisfied (Mahulea, Kloetzer, and González, 2020).
The Ocado company is launching a new app named as Magic Planner that provides entire
solution related to event planning. It deals with event related services as event management,
equipment leasing, event production etc. The app will be dealing in organisation various event
such as wedding, birthday parties, corporate events, online virtual feasts, college feasts, farewell,
school functions and many more. The company is going to launch its a app on a global pace. The
company has made its app user friendly by doing surveys and understanding the market. This
app basically serves to make the plan quickly and convenient so that there is no confusion among
the planners and customers. All the events are planned in this software only as it allows its
customer to customize the event according to theme, guest and venue.
1

Due to this app customers are provided with lots of benefits that helps them to execute
their plans very effectively and efficiently. Some of the features and functions that attracts the
customers towards using the app are as follows:
 Registration: The app is free of cost for the customers as they don't need to pay any
single penny at the time of registration. The customers are required to register the app
with their registered mobile numbers or Email address while using the app.
 Audio, Video and text messaging: The customers have various option to connect with
the planners (She and Zhang, 2019). As to plan any event, communication is one of the
most important factor so to avoid any confusion regarding the event this feature one the
most attractive one in the app.
 Flexible payment method: This app provides various payment option method to the
customers so that they can have flexibility in paying and manage the budget
accordingly. One of the best feature of this app is it shows all the previous transaction
records with a single click to the customers.
 Safety and Assurance: The customers nowadays are more into the safety and wants
privacy regarding their data. So while using the app the customers can put various
security such as finger prints, screen passwords to ensure good data encryption.
 Event survey feature: The app consists of feedback option also where the customers
have the option to answer in single line, multiple answers or text answers. This help the
company to understand the customers perception and loopholes in the app.
Explain the rationale for the app, why and how it would appeal to its target segment(s).
Event management app has been one of the dynamic and customer demanded app in 21
St century. Here by developing the Magic Planners app, the respective company has adopted so
many technology to be innovative. The customers wants to plan the event very uniquely and in a
dynamic way so that the attendees are happy. So to match the customers preference the event
planner needs to be very creative and skilful. The importance of having such software have
various advantages. Firstly, it very customer friendly app as it helps to track all of the activities
that are planned by planners through this app (Zhao and et. Al., 2021). It will also communicate
with the target customers before during and after the events which will increase the participation
of the customers digitally which leads in saving time. The feature of polling, feedbacks will help
the customers to identify the success of the events. This app can help customers by giving
2

regularly reminders of the event so that they don't miss important future events such as business
meetings, online virtual meetings etc.
Here the app basically focus on youth to explore the opportunities in the app and make
the career in the event management. So that their creativity can be used through this app by
developing more innovative services for the customers. As young youth are very enthusiastic and
creative so the Magic Planners will hire the youth and provide them with the employment
opportunities. As the students who are studying in schools and colleges keep on organising
events so the app features can help them to organise the events in most attractive and creative
manner. This will also help the youth to manage the budget of the event through this app. Most
of the young generation are using social media so that it will easy for the app developers to
attract the youth towards the app. So they can make websites and pages in social media that will
create a brand image and loyalty among the youth (Rese, Ganster and Baier, 2020). This help the
youth to build the career in the digital marketing as they spend more time on social media which
lead in generating more profits. Here the young youth can make blog about the services provided
by app and circulate among the social media that will help in expanding the customer base. In
addition to this the Magic Planners can also approach influencers who have already gained
popularity in market to attract millennials generations.
Design a brand-new marketing mix for the app. You must specify the individual strategies
that you are recommending for the app. Justify all the strategies that you are
recommending, based on the segment(s) that you are targeting.
Marketing mix strategy refers to the action taken by the certain company to promote its
product and services among the targeted segments. It is important because it helps to ensure that
the targeted customers are provided with the correct products, at the right time, at the right place
and at the right price (Mahdavimazdeh, Falkenberg and Stackhouse, 2020). This strategy will the
help the Magic Planners to give more focus on customers needs and wants. This strategy helps
the respective company to be more innovative so that it can target the youth segments more. So ,
the marketing mix strategies of Magic Planners are discussed below:
 Product strategies: This refers to the commodity which company sells in the targeted
market. Here the Magic Planners provide the customers with the different services of
event planning such as organising the event, leasing the event products that help to attract
the more customers. Here the app basically focus on targeting the youth by providing
3

services according to them. By providing facility of planning the events such as birthday
parties, reunions, farewell it attracts the youth towards its app. By providing innovative
services it differentiate itself from the other competitor.
 Pricing strategies: The pricing refers to the cost which the customers are willing to pay
for a particular product or services (Chen, 2018). The Magic planners mainly focus on the
youth so keep its services minimum so that they can avail the services easily. As the
youth mainly gets attracted towards the product and services which are low in cost so the
app basically adopts low pricing strategies. Along with that if the services are of quality
and in low cost than it will make the students to keep on using this app frequently to
organise the event.
 Place strategies: Place is one of the most important area for the company to sell its
products. As they focus on providing the customers with the product in right location.
Here the Magic Planners basically focus the youth who are in school and colleges so that
they can plan to organise the events which will help the app to generate more profits. So
the app basically deals with youth through online platforms as the youths are more
technology based so launching app online will be the best place.
 Promotion Strategies: Promotion refers to the process of influencing the customers to
buy the products. Here the business basically promote the products and services to the
targeted audience so that they can grow more towards achieving the success (Westwood,
2022). Here Magic Planners basically focus on the adverting the app through social
media as youth are more active on social media platforms. Through Instagram, Facebook,
WhatsApp the app promote its services among the youth. This will help in creating more
awareness among the youth about the app and they will use the app to plan the events in
the schools and colleges.
 People: The people here basically refers to the individual who are running the app,
providing services and solving the customers grievance and problems through calls and
test messaging. The Magic Planners here basically hire the individual who are very
creative and skilful. So that the employee can work according to the customer preferences
and choices. It is very important for the app developers to keep in view the customers
satisfaction and needs. So the app must be handled by the experienced employee so that
4

the customers queries are solved according to them only. This will help the app to be
more customer oriented.
 Physical evidence strategies: Physical evidence basically the presence of the company
that helps in targeting the right kind of customers. This involves branding and packing of
the products that helps in attracting the customers. In context to the Magic Planners the
app is the physical evidence and its logo helps in attracting the customers. The app can be
launched on google play stores, social media, iCloud etc so that it can attracts the youth
in a very unique way.
 Process strategies: The delivery of the products and services is based on this marketing
strategies. If the delivery is standard then its saves lot of time and money (Sharif, 2022).
In context to the Magic Planners if the app is working properly and the customers
standards are met then it helps in generating more profits. The app basically is
environmental friendly and sustainable for the long term. This helps in creating more
effective and efficient app which is more customer friendly and easy to use.
Evaluate how the organisation can use appropriate digital marketing strategies, including
an analysis of E-marketing and M-marketing strategies. Analyse how these strategies
can contribute to the success of your organisation.
When a company launches its product it seeks for the growth and profit so it applies lot of
marketing strategies to attract the customers. The ability to advertise, sale and deliver goods to
consumer helps the organisation to be successful (Nabila and Hasnul, 2020). So nowadays
company give more focus to the digital marketing and make strategies accordingly. The digital
marketing basically marketing done by any business organisation by using online media or
through any internet connected device . Through the organisation are making use of new
technology that helps them to be more creative and dynamic. In context with the Magic
Planners it is launching its app in online platforms so it will give more on digital marketing to
attract the large number customers. As nowadays youth are very active in using different type of
online media and sites. This helps in connecting with the target youth instantly that increase the
probability towards achieving the success. As youth are brought up in a environment where
technology are familiar to them and spent lots of time online. So the app is basically targeting
the youth to make more use of the app which will help in making more profits. Due to the
millennials using more online usage the parents are also adapting the importance of growing
5

digital technology (Hu and Olivieri, 2021). This is beneficial for the company as it is not only
attracting the youth but also the parents through digital marketing. As here the Magic Planners
are giving more focus to the youth they can give focus on search engine optimization that will
be cost effective and can develop a brand loyalty among the millennials. This will lead towards
the success of the organisation by using digital marketing.
E-Marketing: This strategy helps in targeting large number of audiences. It uses internet
and world wide web to plan, execute, distribute and promote the products and services developed
by the respective organisation (Das, 2018). This helps the customer to get product in low cost
and helps to be more competitive in the business environment. The respective app can use E
marketing for achieving the goals and objectives which is briefly discussed below:
 Opportunity in creating good brand image: As customers preferences are very unique
and they spend more time on internet to explore dynamic products. So, internet has
provided very good opportunities for the Magic Planners to create their good loyalty of
the product by doing online marketing.
 Customer reaching: Through E- marketing the customer interaction is increased which
is one of the most important factor (Yadav and Rahman, 2018). To be successful it very
necessary that customers problems and grievance are solved by the experts in order
maintain good relationship.
 Affordable: E-marketing is affordable rather than the traditional marketing as it uses
internet rather than television and print media. The competition of digital marketing has
increased the return on investment more. So due to less cost the Magic planners can
generate more profits.
M- marketing: This type of marketing basically takes place on smart phones and other
devices which are hand held such as tabs, cell phones (Saha, 2021). As there are large numbers
of active audience who uses mobile which can be the aim of the app developers to reach towards
such user. It can be used in success of the app by push notification, mobile optimised apps, Short
message service etc. Various reasons to use the M- marketing strategies for the success of the
business are follows:
 Cost effective: Mobile marketing is cost effective as billions of people uses mobile
phones and sending text message through mobile is less expensive (Yadav and Rahman,
6

2018). Through this the Magic Planners can put more focus on the youth as well as other
customers also.
 Safety: As mobile users keep the information in the phone very private so doing
marketing through mobile phones can give assurance towards the safety of using the app
(Chaudhry and Sharma, 2018). As well as the mobile user constantly check their phone
so promoting through the M- marketing can help the app to get success.
 Easy to track the activities: The mobile marketing helps the customers to track the
activities that are going on field within one click. So this can be more accurate, relevant
and adaptive form of marketing which helps them to get more success.
CONCLUSION
From the above report we can conclude that the Magic planners have developed their app
in a very unique and dynamic manner so that large number of youth make use of this app to plan
the event in their colleges and universities. The features and function of the app are very friendly
and cost effective through which the customers will be able to connect more effectively with the
event planners through this app. This app basically focus on the youth to provide more
opportunities to them and make use of this app frequently to organise the events. Due this the
Magic Planners also focus on being innovative as the millennials are more creative and want to
explore their career in unique field. In addition to this the app also uses marketing strategies that
helps in attracting large number youth with the proper strategies. This report also concludes that
how Digital marketing, E-marketing and M-marketing will help the app to achieve the success
and growth for the long term.
7

REFERENCES
Books and Journals:
Black, G.S. and Schofield, A.L., 2018. A comparative study of the determinants of future plans
and expectations of business students. Journal of Education for Business, 93(3), pp.75-
87.
Mahulea, C., Kloetzer, M. and González, R., 2020. Path planning of cooperative mobile robots
using discrete event models. John Wiley & Sons.
She, J. and Zhang, T., 2019. The impact of headline features on the attraction of online financial
articles. International Journal of Web Information Systems.
Zhao, J., and et. Al., 2021. Consumer behaviour analysis for business development. Aggression
and Violent Behavior, p.101591.
Rese, A., Ganster, L. and Baier, D., 2020. Chatbots in retailers’ customer communication: How
to measure their acceptance?. Journal of Retailing and Consumer Services, 56,
p.102176.
Mahdavimazdeh, H., Falkenberg, L. and Stackhouse, M., 2020. The Innovation Value Canvas: A
Guide to Defining Value Propositions and Target Customers for Commercialization of
Technological Innovations. International Journal of Innovation Management, 24(02),
p.2050012.
Chen, H.J., 2018. What drives consumers’ mobile shopping? 4Ps or shopping preferences?. Asia
Pacific Journal of Marketing and Logistics.
Westwood, J., 2022. How to write a marketing plan: Define your strategy, plan effectively and
reach your marketing goals (Vol. 4). Kogan Page Publishers.
Sharif, Q.A., 2022. Pricing strategy for case Company x.
Stead, M. and Hastings, G., 2018. Advertising in the social marketing mix: getting the balance
right. In Social Marketing (pp. 29-43). Psychology Press.
Nabila, P. and Hasnul, S., 2020. Optimization of Instagram promotion and distribution using e-
commerce platform for MSME Atkey. In Contemporary Research on Business and
Management (pp. 203-206). CRC Press.
Hu, L. and Olivieri, M., 2021, June. How to leverage digital marketing in B2B: A study on
Italian SMEs during the Covid-19 outbreak. In Digital marketing & eCommerce
conference (pp. 112-120). Springer, Cham.
8

Das, A., 2018. Application of Digital Marketing for Life Success in Business. BPB Publications.
Yadav, M. and Rahman, Z., 2018. The influence of social media marketing activities on
customer loyalty: A study of e-commerce industry. Benchmarking: An International
Journal.
Chaudhry, R. and Sharma, A., 2018. Ethical Issues in Digital Marketing-A Review. ITIHAS-The
Journal of Indian Management, 8(1).
Saha, R., 2021. Adoption of Low-Cost Branding and Marketing Strategies for
Entrepreneurs. Journal of Management in Practice (Online Only), 6(1).
9