Magnet Consultancy: Market Expansion, Structure, & Digital Impact

This report examines Magnet Consultancy's strategy for international expansion, focusing on its organizational structure and functions suitable for entering the Indian market. The consultancy offers services such as training and development, leadership development, and employment selection programs, aiming to create engaging work environments. The company utilizes a mixed organizational structure, combining formal and informal elements to navigate legal requirements and foster a positive work culture. Factors influencing international expansion, including PESTLE, Porter's Five Forces, SWOT, value chain, and VIRO analyses, are considered. The report also explores the impact of digital technologies, such as social media marketing and customer relationship management (CRM), on Magnet Consultancy's international expansion strategy. The conclusion highlights the company's skilled workforce, clear vision, and growth potential in the Indian market.