MSc International Business: Mahi's Kitchen App - Enterprise Report

This report presents a comprehensive analysis of Mahi's Kitchen App, a mobile application designed to teach users how to cook. The report covers various aspects of the business, starting with an introduction and a condensed explanation of the app's purpose. It defines the target customers, outlines the vision, mission, and value proposition, and identifies customer problems and market research evidence. The analysis includes a detailed examination of the market mix (4Ps), Porter's Five Forces, PEST analysis, and a SWOT analysis to assess the app's strengths, weaknesses, opportunities, and threats. Strategic options are explored, along with the business model, customer benefits, and recommendations for short-term and long-term actions, including SMART goals. The report incorporates tables and images to support the analysis and concludes with references. The app focuses on providing users with easy-to-follow cooking instructions and recipes, targeting a global market with a particular emphasis on Indian and Vietnamese cuisine, providing a valuable service in the culinary industry.