This case study examines the marketing strategies of Majestic Wine Warehouses Limited, a leading wine retail firm in the UK. The report provides an overview of the company, its marketing environment (internal, micro, and macro), and the application of Ansoff's Matrix to determine growth strategies, with a focus on market penetration. It further analyzes the company's segmentation, targeting, and positioning (STP) analysis, highlighting how Majestic Wine segments its market based on demographics, geography, psychology, and behavior. The marketing mix (product, price, promotion) for the selected target market is also discussed, demonstrating how the company tailors its offerings to meet customer needs. The study underscores the importance of understanding customer behavior and adapting marketing strategies to maintain a competitive edge in the wine industry. The case study incorporates visual aids and references to support the analysis.
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