Identifying and Analyzing Stakeholders: Health Warnings on Packs

This essay identifies and analyzes the major stakeholders involved in the debate surrounding health warnings on cigarette packs. It emphasizes the importance of corporate social responsibility and how organizations must balance profit-making objectives with the expectations of their stakeholders. The stakeholders discussed include customers, employees, the community, suppliers, creditors, and the government, each with unique interests and expectations. The essay highlights how a company's decisions and actions can impact these stakeholders and the importance of considering their needs and concerns. Desklib offers this essay as a valuable resource for students studying business ethics, corporate responsibility, and stakeholder management, providing insights into the complexities of balancing diverse interests in the business world. Explore Desklib for more resources including past papers and solved assignments.

THE MAJOR STAKEHOLDERS IN DEBATE 1
THE MAJOR STAKEHOLDERS IN THE DEBATE
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C. Who are the major stakeholders in the debate on the health warnings on cigarette
packs?
Corporate social responsibility is one of the most important endeavours for organizations
that are focused on long-term success. By acting in socially responsible manner organizations try
as much as possible to prioritize both their profit-making objectives as well as acting by the
expectations of their stakeholders. A stakeholder refers to an individual, groups or organizations
that have a particular interest in the operations of a business entity. They can be affected or affect
the decisions, policies, objectives, and actions of an organization (Carroll, and Shabana, 2010).
An organization is expected at all times to act in a way that does not harm its stakeholders. The
following are the stakeholders of Big Business Tobacco (BBT)
Customers
Customers are the backbone of any business. These are the people who purchase the
company’s products. They can be direct consumers or suppliers of the company’s products.
Customers expect the organization to be forthright and honest in their dealings with customers.
Honesty and fairness are key to building a loyal customer base (Li, 2012).
Employees
Employees are people who offer their services in exchange for salaries and wages. For
BBT, these are the people who will be responsible for the realization of its marketing objectives
in the Asian market (Lawrence and Weber, 2014). Employees expect the company to provide job

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security as much as possible. Therefore, the company has a responsibility of keeping its
employees employed.
The community
Although customers are part of a community, the community can also be viewed as a
stakeholder for the company. The community expects the company to be more accountable by
offering employment opportunities to its members and engaging in charitable activities (Li,
2012). A decision by the community to boycott products of the company can significantly
hamper its operations.
Suppliers
For BBT Company, suppliers include farmers and other people and organizations
supplying raw materials. Suppliers expect the company to pay them in time for their supplied
goods and services (Lawrence and Weber, 2014). They also expect to be paid competitively. A
decision to cut supplies into the organization can hamper the company’s operations.
Creditors
These are the individuals or organizations to which money is owed. Creditors expect
truthfulness and fairness from the organization. They also expect long-term relationships with
the organization. Creditors must be made part of the planning process. Creditors also expect to
be paid in time as per the agreed terms (Lawrence and Weber, 2014).
The government
The government is also a major stakeholder. It mainly plays a regulatory role. The
organization is required to pay taxes to the government, adhere to environmental regulations,

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disclose its financial statements, abide by labor laws and avoid corruption. The government
facilitates business by providing basic infrastructure and providing useful information for
businesses (Kyaing, Islam, Sinha and Rinchen, 2011).

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References
Carroll, A.B. and Shabana, K.M., 2010. The business case for corporate social responsibility: A
review of concepts, research, and practice. International journal of management reviews, 12(1),
pp.85-105.
Kyaing, N.N., Islam, M.A., Sinha, D.N. and Rinchen, S., 2011. Social, economic and legal
dimensions of tobacco and its control in the South-East Asia region. Indian journal of public
health, 55(3), p.161.
Lawrence, A.T. and Weber, J., 2014. Business and Society: Stakeholders, ethics, public policy.
Tata McGraw-Hill Education.
Li, C., 2012. The political mapping of China's tobacco industry and anti-smoking campaign.
John L. Thornton China Center at Brookings.