Makeover Business Plan: Athletic Apparel and Beauty Care

The Makeover business plan outlines a brand concept integrating athletic apparel and beauty care products, targeting the female market. It details the company's value proposition, market segmentation, and distribution channels, including status/prestige, alternate, broad, and strength-based approaches. The plan includes a SWOT analysis highlighting strengths like affordable costs and fast-growing technology, and weaknesses like being a new entrant. It also covers the operational plan, with retail outlets and a web-based business, starting in Leeds, UK. The product development plan specifies various skincare products, their purposes, and price points. Legal requirements, including trademarks and tax liabilities, are addressed. The financial plan projects profitability, funded by bank loans and internal cash flow, with a detailed forecasted income statement for the first year. The plan concludes with key financial statements, illustrating the company's potential for growth and investment opportunities.

BUSINESS PLAN

BUSINESS CONCEPT
Overview of our product
Makeover is an organization which has framed brand concept which
includes both athletic apparel and beauty care which are utilised by
different channels of distribution. Investment has been recurred for
brand growth and its positioning in context of IPO. The business plan
will be explaining value proposition and market segmentation strategy
along with market.

UNIQUE SELLING PROPOSITION
 Easy to carry and customer friendly
 Providing both cosmetics along with skin care products
 Affordable price

MARKET ANALYSIS
Market segmentation
In this specific analysis, major focus has been given on female market.
The potential base of customers does not consider any statistic or
provision related to male customers..

INDUSTRY ANALYSIS

SWOT ANALYSIS
STRENGTH
• Affordable cost
• High usage.
WEAKNESS
• Fast growth technology.
• New entrant
OPPORTUNITY
• Women are more cautious about
beauty and cosmetics products.
THREAT
• Competition level is high.

CHANNELS OF
DISTRIBUTION
There is the presence of different channels for distribution and
classification of price points which is mentioned as below:
Status or prestige: Various departments and speciality outlets
Alternate: Via direct sales
Broad: Drug stores, wholesale clubs, mass merchandisers, food stores
and cosmetic discounters
Strength: Spa and salons, beauty products (Body shop)

OPERATIONAL PLAN
Makeover will be working on both basis as retail outlets and web based
business. It will be promoting its products by various spas and saloons.
Its main office will be situated in Leeds UK and it is a start-up, for
initial 6 months it will be operating in Leeds only then after gaining
good response it will implement strategies for expansion in other places.

LOCATION
 LEEDS, UNITED KINGDOM

PRODUCT DEVELOPMENT PLAN
.
Product Skin type Purpose Price
Eye make-up removers All Rid of eye make-up and fortifies
eyelashes
£50 - £100
Cleansing cream Sensitive,
delicate and
mature
Comfort skin during removal of
make-up and rid off impurities
from skin
£30 - £120
Multi protection cream
(day)
Dry and normal Termed as second skin, insures
protection and maximize
suppleness.
£80 - £250
Hydrating cream mask All but
beneficiary for
sensitive skin
Helps in softening skin and
gives firmness
£300.00
Peel – Off face mask All It makes polymeric mask which
cleans and lighten complexion
£120 - £150
Body lotion All Rids of dryness, maintain and
restore hydrolipdic film,
maximize elasticity.
£70 - £120

LEGAL REQUIREMENT
 Trademarks, copyrights and patents.
 Proper understanding your tax liabilities.
 Staying on the right side of the trading laws.

FINANCIAL PLAN
Makeover will be becoming profitable while its initial operation. Its
primary growth will be directly financed by bank loan and internal
cash flow. The table in this section will elaborate its crucial statements.