Business Sector and Employability Audit: Makeup Industry Analysis

This report provides a comprehensive overview of the makeup industry, exploring various career opportunities such as makeup artist, hair stylist, and nail technician. It details the required skills, including knowledge of makeup application, color theory, and product usage, and highlights different educational pathways like degree programs, certifications, and training. The report also discusses current trends like face gems, white eyeliner, and brighter lip colors. A personal SWOT analysis is included to assess strengths, weaknesses, opportunities, and threats for aspiring makeup artists. The conclusion emphasizes the potential for financial stability and success in this field, highlighting the importance of skills, knowledge, and interest, along with the ability to adapt to industry trends. Additionally, the report contains a CV and business card example to provide a practical guide.

Business Sector And
Employability Audit

Table of Content.
Table of Content............................................................................................................................2
INTRODUCTION...........................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
APPENDIX......................................................................................................................................6

INTRODUCTION
In today's world, career can be made in any fields in which individual have skills, interest
and passion. So to get the employment an individual should have skills and creative mind that
goes beyond the qualification and experience (McIver- Harris, 2021). The skills are developed
over a period of time that helps them to become successful in that particular field. This particular
report deals in building the career opportunities in the hair and make up industry that helps
individual to be innovative. In addition to this the viable route for employment and progression
as well as contemporaries in this field are also identified and justified. This particular file also
deals with the personal SWOT analysis of own skills, development and opportunities in order to
gain employment opportunities in this particular field.
MAIN BODY
Hair and make up industry is so wide that an individual can be employed in different sectors
such as hair stylish, nail technicians, tattoo artist, make up artist etc. With reference to make up
artist an individual should know about the different kinds of make up, how to apply and the
colour combination that will suit to the clients. Make up artist use different products such as
eyeliner, concealer, lipstick, mascara that makes individuals appearance different from that of
original one as make up helps in adding glamour to the individuals personality (Bahia, 2018).
The job of the make up artist is basically to enhance the customers appearance with the different
make up products, highlight the key feature and use different make techniques that helps the
customer look very different. There are various duties that are performed by the make up artist:
 Make up artist prepares individual by applying make up for different events such as
weeding, engagement ceremony, birthday parties, photo shoots etc.
 By analysing the physical features of the client they apply make up so that it can increase
the beauty of the individual .
 By using their creativity make up artist use different colour combination, make up tools
which matches with the skin types of the client (Baek, 2020). As maintaining the safety
of the client is one of the most important task for the make artist.
Makeup artist should have a specific knowledge and skills about the cosmetic products and how
to apply on different individuals according to their features of skin and colour. So, to enter in this
sector the individual can focus on the following resources that are mentioned below:
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 Bachelor of Arts in body Art: This is a specific degree that is of 3 years in which an
individual learns in detail about the make up and other related activities and become
professional to work in the field.
 Make up Artists certificates: This types of courses provide an individual with the
general knowledge on various beauty treatments and make up. This type of certification
course is basically ranges from 6 months to a year (Goanta and Ranchordás, 2020). This
types of courses are basically offered through vocational schools and colleges.
 Training: here the an individual learns about the makeup and related activities through
an experienced or licensed artist. They apply make to individuals in guidance with the
experienced artist. They basically complete training requirements on the hourly basis and
until they have some knowledge about the make up they remain under the assistance
position.
 Diploma in beauty : Here the individual are provided with board range of beauty
products and advices after the make up artist courses are done. If the individual wants to
become professional and try to build their career in media's or TV industry then they
must pursue diploma course. This course will teach the make up artist how give a new
look or represent a new character to an individual.
Contemporaries established in this field:
In today's world customers wants dynamic and innovative products for which every
business field have to adopt new technology to gain success (Chemi, 2019). So, in context to
this, hair and make up industry are growing so rapidly that individual must adopt the recent
changes happening in this field so that they can provide their clients with new services. This will
help them build good brand image in the markets. So some of the recent trends in the make up
industry are discussed below:
 Face Gems: As customers nowadays mostly focus on simple and elegant look so by
adding a little sparkle to the eye brow bone will help the individual to look bold. In
addition to it, if make up artist create twinkling and elegant punctuation for the eye make
then it increases the glamour look which an individual wants from a make up artist.
 Eyeliner shade: As the eyeliner are available in different colours in the market. But
white eyeliner is the technique that has been emerging as a recent trends. The inner rim of
the eye helps to add a glow in the face and the brightness is added by applying white
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eyeliner in the inner corner of the eye (Sedgh, 2018). To give a classic look to it a liquid
black liner can be applied.
 Brighter lips : As according to the individuals skin tone the make up artist applies the lip
colour. It is very important to understand the customer looks and skin tone while
applying the lip colours. Nowadays the customer basically prefer to apply mate colours of
lip stick. As for the red carpet the strong red colour adds the glamour to the individual.
 Ethereal Skin: This make up trend is increasing very rapidly as is it timeless and are
already making trends in social media platforms. Here cream and liquid products are
adding more glamour to the individual.
Personal SWOT analysis:
Every individual have different skills, interest, ideas that helps them to build their career
in a very appropriate way (Hergüner, 2021). So, to make a career as a make up artist the
individual should know their strength, weakness and what are the opportunities and threats for
them in that field. As personal SWOT analysis is a framework that helps individual in self
assessments so that goals and success are achieved effectively and efficiently.
Strength
 I have good knowledge of make up that
helps me to boost my confidence.
 I have good interpersonal skills which
helps me to connect with the clients
very easily. Due to this I can easily
understand the requirement of the
clients through customers satisfaction is
increased.
Weakness
 As it is very difficult for me choose
among different beauty products that
are available in the market. As every
products have its own advantage and
disadvantage.
 It is difficult for me manage various
clients at a time as it is very time
consuming and if any goes wrong in
this process it may affect the clients
beauty.
Opportunities
 I can become international make up
artist as this field is growing so rapidly.
Threats
 It is very difficult for me to manage and
handle the financial ups and downs. As
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As hair and make up industry is so
wide that I can chose my career as hair
stylish, nail technicians etc.
 I can become a freelancer as a make up
artist and can motivate other people to
choose the career in this field. I can
work for celebrities, models or events.
As in this field there is the demand for
make up trainers through which I can
motivate and increase others skills also.
lot of expenses are incurred while
purchasing branded cosmetics which
gets expired easily. This is threat for
me as lot of investment is required in
this.
 Due increasing competition in the field
of make up it is very difficult to
maintain a proper position in the
market. This is becoming threat for me
because it can affect my performance
due to which it can affect my brand
image.
CONCLUSION
From the above report we can conclude that an individual can make their their career as a
make up artist and can be financially stable. To become a make up artist an individual should
have skills, knowledge and interest in the particular field which helps them to become successful.
Individual can enter in this field and get employment opportunities through various resources.
Through this the individual make up artist can work as professional, freelancer, trainer if they
have proper knowledge of make up and related make up products. In addition to this there are
various recent trends that an make up artist should know while developing their career in this
field. SWOT analysis is also evaluated so that an individual can know their strength and
opportunities and develop strategy according to their weakness.
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REFERENCES
Books and Journals:
McIver-Harris, K.D., 2021. Mirror, Mirror: An Exploration of the Relationships Between
Women's Appearance and Career Progression (Doctoral dissertation, University of
Maryland University College).
Baek, K.J., 2020. The perception of makeup for the elderly and the makeup behavior of new
seniors. Journal of Consumer Behaviour, 19(2), pp.160-170.
Goanta, C. and Ranchordás, S., 2020. The regulation of social media influencers: an introduction.
In The regulation of social media influencers (pp. 1-20). Edward Elgar Publishing.
Chemi, T., 2019. Are you coming back tomorrow? Artists' multiple voices in artist/school
partnerships. Teaching Artist Journal, 17(3-4), pp.106-118.
Sedgh, J., 2018. The aesthetics of the upper face and brow: male and female differences. Facial
Plastic Surgery, 34(02), pp.114-118.
Bahia, A.B., 2018. New theories: their influence and effect on psychoanalytic technique. In Do I
Dare Disturb the Universe? (pp. 239-268). Routledge.
Hergüner, B., 2021. Rethinking public administration education in the period of pandemic:
Reflections of public administration students on online education through a SWOT
analysis. Thinking Skills and Creativity, 41, p.100863.
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APPENDIX
CV
Jessica Holland
Address: -125, Snyder Avenue, London, 201152, United Kingdom.
Email Address: [e-mail]
Profile I am a very hardworking, creative and outgoing makeup artist with a proven track record
of success and client satisfaction in providing professional cosmetic services. Skilled in
promoting the products and educating the clients about the skin care principles. I am a
certified make-up artist with extensive knowledge of cosmetology.
Work
Experience
 Work Experience of 1 year as a make-up artist in Ashley Taylor Inc.
 Advice and educate the clients on the recent trends in the market, general skin
care principle and products.
Education  IB Diploma Program
2013 to 2017
 Graduated with Distinction (grade 1-A)
 Makeup Standard Authority(MASA) Diploma.
Skills Languages
English Portuguese Spanish
Full Native Full
Professional Skills
Artistic skills Hair styling skills Cosmetology and
skin care
principle
knowledge
Interpersonal Skills
Effective communication skill Customer service skills Creativity skills
Ability to handle the pressure Time management skill
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Business Card
7
Jessica Holland
Email: [e-mail]