The Impact of Virtual Technology on the Makeup Industry: A Case Study

This report analyzes the impact of virtual technology on the makeup industry, focusing on consumer perceptions and preferences. The study includes a questionnaire, frequency distribution tables, and data presentation through graphs to understand the adoption and influence of virtual try-on technologies. Key findings indicate that consumers are knowledgeable about virtual technology trends and believe it aids industry development, particularly in helping them select the right products and shades. The analysis highlights that virtual try-ons are most utilized for products like concealer and foundation. The report also discusses challenges Maybelline might face without virtual technology, such as increased competition and decreased customer interest. The discussion section synthesizes these findings, emphasizing the importance of virtual technology in enhancing sales and customer engagement within the beauty sector.

DATA ANALYSIS

Table of Contents
DATA ANALYSIS AND FINDINGS............................................................................................4
Questionnaire..........................................................................................................................4
Frequency distribution table...................................................................................................5
Data Presentation....................................................................................................................6
DISCUSSION................................................................................................................................15
REFERENCES..............................................................................................................................16

DATA ANALYSIS AND FINDINGS
Questionnaire
Q1) Do you have knowledge about the trend of virtual technology within make-up industry?
a) Yes
b) No
c) Prefer not to say
Q2) Do you think virtual technology helps make-up industry to develop and attract large numbe
of customers?
a) Yes
b) No
Q3) According to your view, what is the main product in which you use virtual try on before
purchasing it from brand like Maybelline?
a) Lipstick
b) Foundation
c) Concealer
d) Compact powder
Q4) As per your perspective, how does virtual technology help you to select product adopted by
make-up industry?
a) Offers virtual try-ons
b) Matching shade capabilities
c) Skin diagnostics
d) Increased personalisation
Q5) According to you experience, what is the main role played by virtual try on which attracts
you towards the products of Maybelline?
a) Helps in selecting the right products
b) Availability of good natural light
c) Gives option of live camera and upload a image
d) Assists in selecting right shade
e) Getting instant result on customer
Q6) Do you think Maybelline will face any challenge if they do not use virtual try on in this

digital world?
a) Yes
b) No
Q7) As per customer's view, what was the main challenge faced by Maybelline in the absence
of virtual try on technology?
a) Lesser interest from customers
b) Lower sales
c) High competition
d) No attractive presentation
Frequency distribution table
Q1) Do you have knowledge about the trend of virtual technology
within make-up industry?
Frequency
a) Yes 25
b) No 5
c) Prefer not to say 0
Q2) Do you think virtual technology helps make-up industry to
develop and attract large number of customers?
Frequency
a) Yes 20
b) No 10
Q3) According to your view, what is the main product in which you
use virtual try on before purchasing it from brand like Maybelline?
Frequency
a) Lipstick 7
b) Foundation 8
c) Concealer 10
d) Compact powder 5
Q4) As per your perspective, how does virtual technology help you Frequency

to select product adopted by make-up industry?
a) Offers virtual try-ons 7
b) Matching shade capabilities 10
c) Skin diagnostics 9
d) Increased personalisation 4
Q5) According to you experience, what is the main role played by
virtual try on which attracts you towards the products of Maybelline?
Frequency
a) Helps in selecting the right products 4
b) Availability of good natural light 5
c) Gives option of live camera and upload a image 8
d) Assists in selecting right shade 10
e) Getting instant result on customer 3
Q6) Do you think Maybelline will face any challenge if they do not
use virtual try on in this digital world?
Frequency
a) Yes 27
b) No 3
Q7) As per customer's view, what was the main challenge faced by
Maybelline in the absence of virtual try on technology?
Frequency
a) Lesser interest from customers 8
b) Lower sales 7
c) High competition 10
d) No attractive presentation 5
Data Presentation
Q1) Do you have knowledge about the trend of virtual technology Frequency

within make-up industry?
a) Yes 25
b) No 5
c) Prefer not to say 0
a) Yes b) No c) Prefer not to say
0
5
10
15
20
25
25
5
0
Interpretation:
It is being interpreted from the above graphical representation that out of 30 respondents, 25
have opinion that they have knowledge about the trend of virtual technology within make-up
industry. Virtual technology within make up industry focuses on detecting the facial features of
the women like cheeks, eyes and even the shape of their nose on video or image (Borromeo,
Delos Santos and Tomas, 2021). The technology is changing the beauty industry as the company
is leveraging artificial intelligence for collecting data on buying behaviour and consumer
preference to offer personalized products (Kim and Lee, 2020). Through using this technology,
consumers can try the products of brand such as lipstick, eye shadow and make up virtually
using their tablets and phones (Sawicki and Moody, 2020). The technology mainly uses
augmented reality through which consumers can try the products in better manner and make their
purchase decision (Singh, 2018). The other 5 participants said that they don’t have enough have

knowledge about the trend of virtual technology within make-up industry. They are not aware
about the concept of virtual technology and its benefit for company and customers. Thus, it is
necessary for company to focus on providing detailed knowledge to their employees about the
virtual technology so that they can contribute their best performance (Bialkova and Barr, 2022).
Q2) Do you think virtual technology helps make-up industry to
develop and attract large number of customers?
Frequency
a) Yes 20
b) No 10
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Interpretation:
The above graph interprets that out of 30 respondents, 20 said that virtual technology helps
make-up industry to develop and attract large number of customers as they can try the products
on their face through mobile devices and make their purchase decision on spot. There are various
types of product catalog is available to test with virtual try on which helps in attracting maximum
number of customers towards the brand due to which the sale and profitability of company
increases in effective and efficient way (Prakash and et.. al., 2020). The remaining 10
participants have opinion that virtual technology doesn’t help make-up industry to develop and
attract large number of customers. They have opinion that there are various other factors that

helps make up industry to attract maximum number of people towards the brand such as
discount, sale and many, free samples and many others. These factors help in attracting large
number of people towards the brand which improves the profitability and growth of business
(Wang, Ko and Wang, 2021).
Q3) According to your view, what is the main product in which you
use virtual try on before purchasing it from brand like Maybelline?
Frequency
a) Lipstick 7
b) Foundation 8
c) Concealer 10
d) Compact powder 5
a) Lipstick b) Foundation c) Concealer d) Compact powder
0
1
2
3
4
5
6
7
8
9
10
7
8
10
5
Interpretation:
According o the above bar chart it is being analysed that out of 30 participants, 7 said that the
main product in which you use virtual try on before purchasing it from brand like Maybelline is
lipstick as it becomes difficult for women to make decision which color is suitable and enhance
their features more. While going store, females cannot test the lipstick on their lips due to which

it becomes challenging to make the appropriate decision to buy the lipstick (Caboni and
Hagberg, 2019). Through virtual technology, women can identify the shade of lipstick which is
looking good on them and make their purchase decision (Bigne, 2021). The other 8 have opinion
that foundation is the main product in which you use virtual try on before purchasing it from
brand like Maybelline. Women cannot identify the color of foundation which is suitable for their
face due to which it is important to use virtual try in order to determine the color of foundation
suitable for face. Beside this, 10 have perception that concealer is the main product which female
use virtual try on before purchasing it as there are different shades of concealer due to which it
becomes difficult to identify the best fitted concealer for the face. At last, 5 think that compact
powder is the main product which must be used by women for virtually test the product. The
product generally gives light coverage to women face due to which they must try virtually while
purchasing the product.
Q4) As per your perspective, how does virtual technology help you
to select product adopted by make-up industry?
Frequency
a) Offers virtual try-ons 7
b) Matching shade capabilities 10
c) Skin diagnostics 9
d) Increased personalisation 4

a) Offers virtual try-ons
b) Matching shade capabilities
c) Skin diagnostics
d) Increased personalisation
0
1
2
3
4
5
6
7
8
9
10
7
10
9
4
Interpretation:
It is being identified from the above information that out of 30 participants, 7 thinks that
virtual technology help you to select product adopted by make-up industry by offering virtual
try-ons so that women can make purchase decision in better and effective manner. Another 10
said that matching shade capabilities is the benefit which female can gain through using virtual
technology as they can identify the suitable shade which looks good on their face and makes
them more beautiful. The other 9 have opinion that skin diagnostic is the factor which is
beneficial for the women by using virtual technology as they can also know about the suitable
product which is effective for their skin by availing the detailed information about the product.
At last, 4 said that increased personalization is the factor through which virtual technology helps
in selecting the product.
Q5) According to you experience, what is the main role played by
virtual try on which attracts you towards the products of Maybelline?
Frequency
a) Helps in selecting the right products 4
b) Availability of good natural light 5
c) Gives option of live camera and upload a image 8

d) Assists in selecting right shade 10
e) Getting instant result on customer 3
0
2
4
6
8
10
4 5
8
10
3
Interpretation:
From the above bar chart it is being analysed that out of 30 respondents, the majority of 10
thinks that assists in selecting right shade is the main role played by virtual try on which attracts
you towards the products of Maybelline as virtual technology helps customers to try before buy
due to which they can actually see the product and experiment on their face without going to
store. This technology helps in increasing the customer base due to which the performance and
productivity of business gets improved (Wang, 2020).
Q6) Do you think Maybelline will face any challenge if they do not
use virtual try on in this digital world?
Frequency
a) Yes 27
b) No 3

a) Yes b) No
0
5
10
15
20
25
30 27
3
Interpretation:
The graphical representation depicts that out of 30 participants, 27 thinks that Maybelline
will face any challenge if they do not use virtual try on in this digital world as people generally
like to experiment and try the products on their face, lips and eyes and play with the colors to
identify the right match according to their taste and preference.
Q7) As per customer's view, what was the main challenge faced by
Maybelline in the absence of virtual try on technology?
Frequency
a) Lesser interest from customers 8
b) Lower sales 7
c) High competition 10
d) No attractive presentation 5